Be Relevant

December 7, 2009 on 9:49 am | In Advertising, audience, Brand, Branding, Marketing, psychographics | Comments Off

It comes as no surprise to me that Americans are trying harder than ever to avoid advertising. According to a new study by Synovate,

More than four in 10 US consumers said they were skipping ads on TV and the radio as well as avoiding Websites with intrusive ads more in 2009 than they were the year before.

Calling All Carbon-Based Lifeforms

July 21, 2009 on 9:56 am | In demographics, Marketing, psychographics | 4 Comments

Many businesses want to market to all carbon-based life forms. They won’t take the time to really understand their audiences from geographic, demographic and psychographic perspectives.

Marketers waste a lot of time and money when they consider everyone a prospect. It requires research and a lot of thought, but for my money one of the most important elements to marketing success is clearly defining your audiences.

What’s The Top Social Network?

April 14, 2008 on 12:28 pm | In Blogs, Branding, Buzz, demographics, LinkedIn, Marketing, Networking, New Business, Online, PR, psychographics, Social Media, Twitter | 1 Comment

Anita Campbell at Small Business Trends posed the question to 17 web entrepreneurs who she considers to be savvy,

If your goal is to grow a small business online, and you had time for only one social networking / social media site, which would you choose and why?

Get Well Defined

April 7, 2008 on 6:38 am | In Branding, Consumer Behavior, demographics, Marketing, psychographics, Research | 4 Comments

define your target audiences

Body builders do it, marketers should too. OK, all body builders have to do is lift and take steroids to get well defined, so their job is a little simpler. Let’s take a moment to see how marketers can better define their audiences.

Powered by WordPress with Pool theme design by Borja Fernandez.
Entries and comments feeds. Valid XHTML and CSS. ^Top^