THINKing

Content Marketing On Steroids

Photo By David Kitchenham

Content marketers often equate public relations techniques purely with media relations. They think distributing news releases is only to promote a product, make an executive announcement or discuss company financial matters. They forget that they can use PR to get their information about their content out to the most important audiences: the media and their own customers. Let’s review.

Top 17 Media Relations Links

The digital world is changing how PR pros perform media relations. You don’t just have to send releases to journalists today. Now, you can reach your key audiences directly with releases. But there still are some tried-and-true media relations practices:

• researching news releases and features
• writing releases and features

Pull Over. News Release Police

PRWEB has been writing warning tickets for PR people who dare to use – Gasp! – humor in their news releases. According to Joan Stewart, PR experts B.L. Ochman and Sharon Dotson both have recently been spanked by PRWEB for their egregious acts of humor.

They’re calling it “objectionable content.” What?

Old School Media Contacts

I know we all love the new digital age and the ability to speak directly to our customers via blogs and news release distribution organizations like PRWEB. However, the old school media still have a place in your media relations program. So, here are a few contacts for you, if you are interested in getting some analog media coverage.

Media Relations Primer

Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.

That’s not to say a news release shouldn’t be done about it. There are audiences besides the media – like employees, customers and trade allies – to whom news releases may be sent. And with today’s online distribution channels like PRWEB, you can go directly to consumers with your news.

Holiday For Charity Gains Traction

Our Holiday for Charity effort is gaining traction. Last week we mentioned it in our enewsletter, and we distributed a news release via PRWEB. If you visit our release, please feel free to share it through StumbleUpon or your other social networks.Additionally, I posted an article on social site, Gather.