THINKing

Hunting New Business: A Primer

DC (digital colleague) Rodger Johnson asked me recently about how a new PR Counselor can acquire new accounts. I don’t know that I have any words of wisdom but I do know how I did it successfully. So, that will be the story of this new series of posts. If you have other advice, please wade in.

Mikey Goes To Tucson

I’ve told you about Mikey, or more properly, Mike Reative, our living logo. Mikey posed for our business card, has visited client sites and does a lot of things to help build the My Creative Team brand.

Content Marketing

I’ve told you about Junta42 before and its aim to help content marketers by providing a publishing platform. We’ve been using it effectively to highlight some of our best content here at THINKing, from our enewsletter, Think, and at Ezinearticles.

Do You Want A Date?

Here are a few dates for you to place on your PR calendar so that you can think about how your business might get some PR mileage out of them. More on this later.

Holidays and Observances

- Martin Luther King Day (January 21st)

- Groundhog Day (February 2nd)

StumbleUpon Two-Step

StumbleUpon can be an enormous traffic generator for bloggers and marketers. I use it all the time. And I just tested what I call the StumbleUpon Two-Step technique of driving traffic, and it also worked well to drive traffic. Let’s review how I did it.

Top Presidential Candidate 2008 Websites

Hitwise gives us an update on which presidential candidate websites are getting the most traffic. Top Presidential Candidate 2008 Websites

Ron Paul, the Libertarian turned almost Republican, leads the way. This is no surprise. Paul has taken aim at the Internet like no other candidate, and is raising a ton of money online.

Printed Press Kits: A Contrarian View

Much has been said about the demise of the printed press kit. Online and electronic versions – pundits say – are the way to go. No editors or reporters want to receive printed press kits when they could have electronic versions. Right?

New Study Links CEO’s Pay to Media Exposure « PRNewser

According to PRNewser, a new study from the University of Colorado’s Business School could give PR pros the best ammo we’ve had in a while for backing up the value of media exposure:

Holiday For Charity Gains Traction

Our Holiday for Charity effort is gaining traction. Last week we mentioned it in our enewsletter, and we distributed a news release via PRWEB. If you visit our release, please feel free to share it through StumbleUpon or your other social networks.Additionally, I posted an article on social site, Gather.

Widgets Revisited

Widgets – like the one above – are a great way to spread your brand message. That is – of course – if your widget is worthwhile. My above widget is a personalized search engine on the topic of advertising. I made it at WidgetBox from code developed at Eurekster. Feel free to get the code and drop it into your blog. Just click on the link beneath the widget that says Get Widget.