THINKing

A Time For Print

Photo credit: mconnors from morguefile.com

Marketers have a tendency – like pendulums – to swing too far in one direction and then reverse course. In my estimation, most marketers are too far on their swing toward digital delivery of marketing information. There are some marketers who understand there needs to be a balance and that printed material can be used very effectively to make that tangible connection with customers.

Media Continues Self Destruction

Photo credit: Grafixar from morguefile.com

The US media aren’t trusted by Americans, and the self destruction continued this weekend with the incessant drumbeat of impending doom ahead of so-called Hurricane Irene. As Kendall Allen tells us in her piece Fools In Raincoats,

News Media: Your Slip Is Showing

You’ve probably read about it by now – the hoax pulled on the media by a group posing to be from the US Chamber. The CopyWrite, Ink blog has a good overview.

And it was a hoax on the media, not on the US Chamber of Commerce, as Bloomberg characterized it. Says Bloomberg,

Has The News Media Disappeared?

The free press of my early career was a thing of beauty. It was truly a watchdog over big everything, including government. It provided non-biased coverage of issues and kept its editorials on the op-ed pages.

Old Media Drives New Media

The average American’s Internet use has nearly doubled in the past two years, according to a MediaPost article. This means that the Internet now accounts for 1/3 of the average US consumer’s media day. So, how are you going to get those Americans to your website, hmmm? By the way, did I tell you that your website is one of about 186 million?

Ethics in Journalism: An Oxymoron?

The Society of Professional Journalists has a code of ethics. Shocked? Having been a journalist in another era, I knew about the code but had forgotten about it until I stumbled upon it again recently. Here are a few key items from the code for your review and comment.

MSM Ain’t What It Used To Be

The mainstream media (MSM) continues to suffer through bad times. And it is not just the print media that is in a freefall. TV News also is having it’s problems, according to David Zeeck of the Tacoma News Tribune. His contention is that newspapers aren’t dying. Here I disagree with Mr. Zeeck. Newspapers are dying, but they are doing slightly better than TV news is.

IMHO

IMHO, the op-ed piece still presents an excellent opportunity to organizations to make their point in the court of public opinion. In a PRWeek article entitled, Op-Eds Remain Window To Influencers author Rose Gordon tells us,

Links 8/7/2008

Job Market Intact For Young Journalists

NEW YORK The job market for journalism graduates has remained largely unchanged for the second half of 2007 and the first half of 2008, according to a new survey from the University of Georgia.

New Google Marketer’s Tool Launches