THINKing

Big Boy Marketing – Part 1

Photo By mshades (Flickr)

In working with our Fortune 1000 clients I have come to see that we all can learn a few things from these Big Boys. They may miss the boat on some things, but they get a lot right. Let’s review.

Grandma Says

Southern grandmothers have often said, “there are only three times a respectable person’s name should be in the paper: when you are born, when you are married, and when you die.”

This is the one area in which I part company with my grandmothers.

New Business Primer: Build Your Brand

New Business Primer – Part 1

New Business Primer – Part 2

New Business Primer – Part 3

New Business Primer – Part 4

New Business Primer – Part 5

New Business Primer – Part 6

New Business Primer – Part 7

New Business: Focus

New Business Primer – Part 1

New Business Primer – Part2

New Business Primer – Part3

New Business Primer – Part 4

New Business Primer – Part 5

Here is the best piece of advice I’ll ever give you, although at first blush it may not seem that astounding: focus. Did Harry say “focus”? Yes, he did. Wow, that’s deep!

New Business: Positioning

New Business Primer – Part 1

New Business Primer – Part 2

An organization’s brand identity must be a reflection of three things: market perceptions, the organization’s acumen, as well as its aspirations. Positioning is where these three elements overlap.