THINKing

Quick Hits

A couple of quick PR-related items in which you may be interested:

MediaKitty is an online source for connecting with travel journalists. Sign up and follow them on Twitter.

Bill Stoller, who writes the Publicity Insider Newsletter, is on Twitter as well. Follow Bill onTwitter and sign up for his newsletter.

Content Marketing On Steroids

Photo By David Kitchenham

Content marketers often equate public relations techniques purely with media relations. They think distributing news releases is only to promote a product, make an executive announcement or discuss company financial matters. They forget that they can use PR to get their information about their content out to the most important audiences: the media and their own customers. Let’s review.

Thankful For PR 2.0

You know that THINKing loves the technology that has made the PR pro’s job so much easier and more effective. I wanted to take the opportunity to summarize some of the good things happening in PR on this holiday eve. Here are a few PR tech tools, for which I am thankful:

100 Reporters Were Sitting At A Bar…

We’ve talked here often about the use of digital tools like Twitter for PR and media relations purposes. Digital colleague Joan Stewart alerted me about a post on PR and Social Media at Ronn Torossian’s blog,

PitchEngine: A PR Tool For Savvy Practitioners

Editor’s Note: Today’s post comes from guest blogger, Jason Kintzler of PitchEngine. This is a terrific service that every PR practitioner should be using. So, get over there and sign up.

Musings On An August Morn

A couple of quick items.

- If you PR folks haven’t signed up for PitchEngine, you need to get busy. PitchEngine says,

PR meets social media at PitchEngine, where PR pros, agencies, journalists and bloggers gather to share and discover new media.