THINKing

Personal Branding Revisited

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You know that THINKing often covers the topic of personal branding.

Chris Brogan has some interesting thoughts on personal branding, particularly where it comes to translating that brand into the online environment. Says Brogan,

How Is Your Personal Brand Batting Average?

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Personal brands have been on my mind a lot recently, as you can tell by my posting last week. A couple of episodes of late have me thinking about how people evaluate your brand and how many strikes you are allowed before they chalk up an out in your personal box score.

What Are They Saying About Your Brand?

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I’m working on a presentation about personal branding for delivery at My Creative Team University. As I was doing the research, it became clear that in today’s working world you must take control of your own brand. If you don’t position yourself, someone else will position you. That’s not always a good thing.

Top Content

Our content at THINKing is eclectic by design because My Creative Team offers a wide range of services and has expertise in many marketing disciplines. We use this blog as the key distribution vehicle for our content marketing program.

Your Visitors Are Trying To Tell You Something

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Many bloggers have a laser-like focus on a very specific topic. Not me. I’m more like a shotgun. Long-time THINKers know that we present an eclectic mix of marketing-related content here. This is by design because that is what you have been telling me you want without saying a word.

Personal Branding

In our increasingly interconnected, digital world, your personal brand becomes more important because it is hanging out there naked for anyone to see via Google and all the other search engines, as well as social media sites. A brand rests on truth, not on a thin veneer of calculated actions. So, like any good brand, you must nurture and maintain your reputation.

My News Round-Up

A round up of a few things from around the net for your reading pleasure:

- Alexa rankings have changed. Our ranking here at THINKing is now 133,110, a nice move up.

- Newt Barrett at Content Marketing Today has a nice piece on social media news releases

Building Your Personal Brand

The best brands are always looking to improve. Same goes for personal brand building.

If you aren’t learning something new, you’re wasting space and hurting your brand. Digital technology makes it easy to pick up some new skills or knowledge. Books and lots of them can be found free and online. There is a blog that lists a variety of sites which offer access to online books, including some audio ones. Discover more here.

Reputation Management

Back to Eliot Spitzer for a moment, since he is such a good example of poor reputation management. Joshua Stylman has an excellent article on personal reputation management that points out what Spitzer has done wrong during his recent public drubbing. Says Stylman,

Your Personal Brand

In today’s working world, each of us must build and maintain our own brand. It’s not much different than branding a product or service. The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.