THINKing

Does Your Agency Really Understand Web 2.0?

The Logic + Emotion blog throws down the gauntlet for agencies claiming to understand the new digital world in a recent post:

Emerging technologies are nearly always part of the equation—and the equation shifts like the desert sands. And digital isn’t even an option—it’s mandatory.

The Politics Of Web Traffic

According to MediaPost, Republicans are spending more online but Democrats are getting more web traffic.

Democratic presidential candidates are trumping Republicans in terms of visitor traffic and time spent on their Web sites, according to new Nielsen//NetRatings data for July (pdf). But the Republicans are spending more for online advertising–specifically sponsored links–with more than double the impressions of the leading Democrats combined.

Marketing Challenges Survey

I am surveying marketers about their top challenges. Please take a couple of minutes to complete our survey.

Go Local – Online Ad Spending At $2.9 Billion In 2007

More advertisers are going local with their online dollars. According to eMarketer, local online ad spending will approach $3 billion this year. Additionally, eMarketer says, online is eclipsing radio, which itself is moving into a new category: audio.

Here’s a piece I wrote last year on local online advertising. It still applies.

Top 20 One-A-Day Small Business Marketing Vitamins

Sometimes people hesitate from starting a full-blown marketing program because of the time involved to develop and implement it. I am in favor of the strategic, disciplined approach to marketing, but sometimes a business just needs to do something to kickstart its program. Here are my top 20 marketing ideas that can be implemented over the course of a month.

Website Keyword Suggestions

Discovering the right keywords for your site’s seo and search engine ads is critical. This tool helps you figure out keywords based on the content of your site. Additionally, it tells you how many searches were made for the terms in the previous month.
Website Keyword Suggestions

Presidential Candidates Battle For Keywords

Marketers have done this for a while: purchase competitor’s search engine keywords. I’ve done it for Mollicoolz, buying Dippin Dots and Ben & Jerry. Now, presidential contenders are buying keywords like crazy.

Advertising Age has a good feature about this

Google Going Door-to-Door to Collect Data, Pitch Offerings

Word on the street is that Google is hiring independent contractors to call on businesses to gather information, take photographs and pitch the advantages of Google Maps and AdWords. Is this the real, real yellow pages finally rearing its head? I hope so.

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