THINKing

Undiscovered Gems

There is a ton of content on THINKing that has not yet been discovered by our more recent followers. So, I thought I’d serve up some of those undiscovered gems today. Enjoy.

Creativity & You

Shallow Brands

Remember, You Are Naked Online

Content Marketing On Steroids

Why Coupons?

We talked recently about using online coupons to spur consumer action. Now, let’s take a look at a company which is using coupons strategically and successfully.

I talked with Jim Deitzel (@rubbermaid) and Lauren Spahr (@rubbermaidtwo) about how Rubbermaid’s organizational products line is using coupons.

Coupon, Get Your Coupon

Marketers have long known the power of a coupon, and they are rapidly discovering how much more powerful an online coupon can be than a paper one. Emarketer reports that US retailers are moving rapidly toward the online coupon to help out during the recession because they have discovered that they perform better than paper in terms of redemption,

Retool Your Content Marketing

Content marketers looking for a way to keep their communities informed now have a free tool for that purpose. Conduit now offers a build-your-own toolbar in which you can feature – and update – your best content. This is a great way to make sure your best content is a click away from your community members.

Small Business Needs To Go Digital

Small business needs to get on the stick when it comes to online presence and marketing spending. Only 44 percent of small businesses have a website, according to MarketingCharts, which puts them out of sync with their consumers,

The Land Of The Free

America, digital America in particular, has become the land of the free. So many online services are offered at no charge that now it is hard to get anyone to pay for anything online. Newspapers are circling the drain because of this phenomenon.

A MediaPost article addresses this problem,

A Question Of Trust

Forrester Research has a new study indicating consumers don’t trust corporate blogs. In fact, only 16 percent of respondents say they trust corporate blogs. According to a story in Online Media Daily,

Remember, You Are Naked Online

Photo credit: pablogv2004 from morguefile.com

Here in the Charlotte area a number of teachers are in danger of losing their jobs because of online indiscretions. They posted objectionable items in their Facebook accounts. Last time I checked Facebook was the fifth most visited site on the web with millions of visitors each day.

MSM Ain’t What It Used To Be

The mainstream media (MSM) continues to suffer through bad times. And it is not just the print media that is in a freefall. TV News also is having it’s problems, according to David Zeeck of the Tacoma News Tribune. His contention is that newspapers aren’t dying. Here I disagree with Mr. Zeeck. Newspapers are dying, but they are doing slightly better than TV news is.

Word

The oldest form of media still is the best when it comes to spurring consumer action. Word-of-mouth from family and friends still is the most trusted source of information, despite all the hype about the digital world and social media. This is borne out by a Mediavest survey on trust in sources of political information. The survey indicates,