THINKing

Market Successfully In Today’s Interactive Environment

I just did a session called Market Successfully In Today’s Interactive Environment for the Bank of Commerce’s School of Commerce (SOC). The SOC is designed to help independently owned businesses with the key challenges they have, ranging from financing to marketing.

Blogging Lesson 1 – Blogs Are Here To Stay

5 Lessons From the Blogosphere – Lesson 1

When I started blogging in 2005, I thought that it might just be a fad. Boy, was I wrong.

Nielsen says that blogs and social networks now claim the lion’s share of the consumer’s time online.

Social Media Hub

We’re flattered to have been included as a featured blogger in the new social media hub, Social Media Informer. The site has just launched this week, and there is great content there from a diverse group of social media thought leaders.

Here’s what my pal, Tom Pick, at Webbiquity says about SMI,

Social Media Relationships: Are They Real?

Just saw Suzanne Vara’s excellent piece on building social media relationships. Let’s listen to Ms. Vara for a moment:

Cap The Spill, Then We’ll Talk

You’ve probably read about BP’s so-called social media efforts to shape the conversation about the oil spill. It’s not just BP. The government keeps barring journalists from the area in what seems to be a move to downplay the spill. There is plenty of blame to go around in this debacle.Andy Beal at Marketing Pilgrim has an interesting take on this topic, too.  Says Andy,

“Updates, Response, Statement, Briefing, Broadcast, Distribution, Push. Those are just some of the words that I found while looking around BP’s social media efforts for the Gulf oil spill. So, what’s missing? How about…Listening, Engaging, Discussing, Conversation, Dialog, Understanding.”

Your Online Privacy Is Your Responsibility

OK, I’m going to say it and hack off some folks: your privacy is not Facebook’s responsibility, nor the government’s. Just like earning a living, supporting your family, taking care of your health, paying your bills on time, and raising your children to be productive citizens, ensuring your privacy online is your responsibility.

Twitter Lists: Twittering Journalists

Finally, Twitter is offering a lists function. None too soon.If you need more info on Twitter lists, Mashable is a good resource.

Reading List

What are you reading today? Here are a few items we are checking out.

Newspaper Online Traffic Heads Up

Google Fast Flip Speeds Online News Reading

iPhone App Helps You Find Guinness

Measuring The Business Effects Of Web 2.0

Old Media Drives New Media

The average American’s Internet use has nearly doubled in the past two years, according to a MediaPost article. This means that the Internet now accounts for 1/3 of the average US consumer’s media day. So, how are you going to get those Americans to your website, hmmm? By the way, did I tell you that your website is one of about 186 million?

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