THINKing

Top 10 Posts of 2008

THINKing’s top stories of the past year are listed below. Our blog tends to be an eclectic mix of advertising, PR and social media stories, and our top 10 posts reflect that. We might be on to something.

#10 – Know Your Media – Newspapers

Dusty Archives – September 2008 Edition

Once again, it is time to sift through the dusty archives here at THINKing to pull out some gems you may not have seen the first time around. Let me know if there are some posts you particularly enjoyed and I’ll feature them in a future edition.

New Business Redux

Are you out looking for new business? Who isn’t? I wrote a series a few months back on the topic. You may want to check it out.

New Business Primer – Part 1 – A Primer

New Business Primer – Part 2 – Positioning

Links 6/25/2008

Advertise To Workers At Work To Influence Purchases

The results of a new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behavior of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Marketing chiefs are rethinking their ad budgets and advertisers are preparing to meet a new, highly coveted, yet entirely untapped demographic on their own beige-carpeted turf.

Are You Buzzworthy?

Buzz. Having people buzzing about your product or service is the dream of most marketers. Smart marketers want to ensure that the buzz is positive.

Why don’t more companies get good buzz, particularly now in our global, digitally connected world? Let’s dissect the issue to find out what buzz is all about and how to get it.

It’s The Relationship, Stupid

I don’t care how you slice it, when it comes down to fundamentals, business is all about relationships. Ignore this truth at your own peril. There’s a Huntersville, NC restaurant that I frequent called Positano. First time I went, my wife and I liked it a lot it. Good food, nice wine list, great desserts, good vibe, but only adequate service.

Soft Economy Revisited

Recently, we talked about how our challenging economy will affect marketers. I said that it is marketers who are soft, not the economy. No matter what is going on, if your brand has a personal connection with your customers, you should be able to weather the storm.

It’s In The Cards

I was talking to a young man last night whose company has filed for bankruptcy and he is out of a job. He already has developed a business plan and is preparing to start this enterprise. I applaud this action, since I am a huge advocate of owning your own business. Job security at a big company is a myth. You are much more secure when you control your own destiny. OK, sermon over.

Let’s Review

THINKing has had some major growth in its subscriber base, and new THINKers may not have seen all the good stuff that has appeared here. So, let’s hop into the wayback machine and review some previous topics.

Learn more about your genial host in 8 Things You Didn’t Know About Me

Oh, So Now You’re Interested In Customer Retention

I’ve been saying it for years, marketers want the thrill of new business and spend way more money on it than they do on retaining the business they have. But every time there is a hiccup in the economy, you customers start to be a marketers new BFF.