THINKing

New Business: Positioning

January 9, 2008 on 8:03 am | In Branding, Buzz, Lead Generation, Marketing, My Creative Team, New Business, New Business Primer, Positioning, PR, Public Relations | 10 Comments

New Business Primer – Part 1

New Business Primer – Part 2

An organization’s brand identity must be a reflection of three things: market perceptions, the organization’s acumen, as well as its aspirations. Positioning is where these three elements overlap.

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Hunting New Business: A Primer

January 8, 2008 on 5:04 pm | In Branding, Buzz, DC (digital colleague), Email Marketing, Lead Generation, Marketing, Media Relations, New Business, New Business Primer, PR, Promotion, Public Relations | 14 Comments

DC (digital colleague) Rodger Johnson asked me recently about how a new PR Counselor can acquire new accounts. I don’t know that I have any words of wisdom but I do know how I did it successfully. So, that will be the story of this new series of posts. If you have other advice, please wade in.

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