Forgotten Gems

August 16, 2010 on 3:36 pm | In Brand, Branding, Customer Retention, Customer Service, Journalism, Media, Media Relations, My Creative Team, New Business, New Business Primer, News | 2 Comments

Undiscovered Gems

Through no fault of their own, sometimes really good posts just get overlooked. Here are a few forgotten gems you may have missed.

Grandma Says -  Southern grandmothers have often said, “there are only three times a respectable person’s name should be in the paper: when you are born, when you are married, and when you die.” This is the one area in which I part company with my grandmothers.

New Business 2009

January 5, 2009 on 3:09 pm | In Advertising, Brand, Branding, Customer Retention, Marketing, Networking, New Business, New Business Primer, Personal Branding, Positioning, Public Relations, Public Speaking, Referral Marketing, Social Media | No Comments

Are you out looking for new business? Who isn’t? I wrote a series on the topic some time back. You may want to check it out if you missed it the first time around.

New Business Primer – Part 1 – Introduction to the new business primer.

New Business Redux

July 23, 2008 on 5:59 am | In Advertising, Marketing, Networking, New Business, New Business Primer, Positioning, Referral Marketing | No Comments

Are you out looking for new business? Who isn’t? I wrote a series a few months back on the topic. You may want to check it out.

New Business Primer – Part 1 – A Primer

New Business Primer – Part 2 – Positioning

New Business: Focus

January 11, 2008 on 9:11 am | In Blogs, Branding, Buzz, Lead Generation, Marketing, New Business, New Business Primer, Positioning, Referral Marketing | 2 Comments

New Business Primer – Part 1

New Business Primer – Part2

New Business Primer – Part3

New Business Primer – Part 4

New Business Primer – Part 5

Here is the best piece of advice I’ll ever give you, although at first blush it may not seem that astounding: focus. Did Harry say “focus”? Yes, he did. Wow, that’s deep!

New Business: On To The Tactics

January 10, 2008 on 9:56 am | In Buzz, Lead Generation, Marketing, New Business, New Business Primer, Referral Marketing | No Comments

New Business Primer – Part 1

New Business Primer – Part2

New Business Primer – Part3

New Business Primer – Part 4

OK, Harry. Let’s get past this strategic stuff and to the tactics that got you in front of prospects. First on my list of ways to get in front of prospects was referrals.

New Business: Do Great Work For Current Clients

January 9, 2008 on 9:40 pm | In Customer Retention, Customer Service, Lead Generation, New Business, New Business Primer, PR, Promotion, Public Relations | 5 Comments

New Business Primer – Part 1

New Business Primer – Part 2

New Business Primer – Part 3

My marketing mentor, Bill Loeffler, once said the the best new business program is doing great work for current clients. He was right.

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