Sometimes we become paralyzed because there seems to be so many things we could and should be doing to market our companies. Longtime readers know I’m typically a strategy first guy, but sometimes you just need to do something to get things rolling. So, here are 10 easy marketing ideas you can start on today:
1. Plan a speech
Earlier in this series we talked about the life cycle of and issue, which moves through four distinct stages. Additionally, in our previous post, we defined an issue as a trend with the capacity to alter how your company operates as the trend evolves. Here’s a prime example:
The US media aren’t trusted by Americans, and the self destruction continued this weekend with the incessant drumbeat of impending doom ahead of so-called Hurricane Irene. As Kendall Allen tells us in her piece Fools In Raincoats,
I was not at all helped along by the sensationalized, character-driven coverage on the major networks and even on the Weather Channel. In all these segments, the slapstick reporter standing IN the surf getting hammered was the story. Does that not break some journalistic principle: thou must not make oneself the story?
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Above is an infographic generated using Visual.ly, a service that allows users to create their own infographics. These visual representations of data are a great marketing and public relations tool. Are you using them in your marketing and PR?
Here are a few infographic resources you may want to investigate.
Well, here we go again. You’ll remember back in 2006 when Edelman PR was caught flogging for client Wal-Mart . It seems that we have another PR debacle. There now are stories about Facebook hiring PR firm Burson-Marstellar to discredit Google in the press.
As we say in the South: that just ain’t right. Robert Noltenmeier, Clinical Assistant Professor of Public Relations and Corporate Communications at the New York University School of Continuing and Professional Studies, agrees.
Editor’s Note: this is a guest article from Danny Wong, who manages Media Relations for Blank Label Group, and he helped to co-found the group’s startups Blank Label, Thread Tradition, and RE:custom. He’s also played on the other side of the table writing for outlets like the HuffingtonPost, ReadWriteWeb and TheNextWeb.
How to Become a Member of the Media & Play on Both Sides of the Table
Blogging experts often tell you to hyperfocus on a topic if you want to build a following. We have been thinking a lot recently about our blog’s content. (We’d love your thoughts, as well. So, feel free to jump in.)
As you know, we write about creativity, marketing, advertising, PR, social media strategy and tactics, and throw in a little self-improvement for good measure. That’s sort of broad, don’t you think?
Through no fault of their own, sometimes really good posts just get overlooked. Here are a few forgotten gems you may have missed.
Grandma Says – Southern grandmothers have often said, “there are only three times a respectable person’s name should be in the paper: when you are born, when you are married, and when you die.” This is the one area in which I part company with my grandmothers.
Our PR-related posts are among the most well-read. So, I thought we’d bring to the forefront some evergreen features on PR. Now, let’s review.
Communications Planning 101 - Developing a communications plan requires a disciplined approach. Your first order of business is reviewing your current program for impact and efficiency.