Media Continues Self Destruction

August 29, 2011 on 1:07 pm | In Media, Media Relations, News, Newspapers, PR, Print Media, Public Relations, radio, TV | No Comments


Photo credit: Grafixar from morguefile.com

The US media aren’t trusted by Americans, and the self destruction continued this weekend with the incessant drumbeat of impending doom ahead of so-called Hurricane Irene. As Kendall Allen tells us in her piece Fools In Raincoats,

Creativity 2011 – Week #34

August 22, 2011 on 4:03 pm | In Advertising, Brainstorming, Creative, Creativity, Innovation, Marketing, Media Relations | 1 Comment

creative ad agency

9 Ways To Keep Innovation Alive In Your Organization - When your company has an existing, proven method of conducting business, it can be a struggle to keep innovation alive.

How Good Stress Breeds Creativity – Those of us in the trenches know a little “good stress” can actually help boost creativity and innovation.

Generate Your Own Infographics

July 20, 2011 on 8:59 am | In Content Marketing, Creative, infographics, Marketing, Media Relations, My Creative Team, Public Relations | No Comments

Above is an infographic generated using Visual.ly, a service that allows users to create their own infographics. These visual representations of data are a great marketing and public relations tool. Are you using them in your marketing and PR?

Here are a few infographic resources you may want to investigate.

Bad PR Firm, Naughty PR Firm

May 12, 2011 on 4:33 pm | In Media, Media Relations, PR, Public Relations | No Comments

Well, here we go again. You’ll remember back in 2006 when Edelman PR was caught flogging for client Wal-Mart . It seems that we have another PR debacle. There now are stories about Facebook hiring PR firm Burson-Marstellar to discredit Google in the press.

Playing Both Sides Of The Table

February 16, 2011 on 4:58 pm | In Blogs, content development, Content Marketing, Journalism, Media Relations, PR, Public Relations | 2 Comments

Editor’s Note: this is a guest article from Danny Wong, who manages Media Relations for Blank Label Group, and he helped to co-found the group’s startups Blank Label, Thread Tradition, and RE:custom. He’s also played on the other side of the table writing for outlets like the HuffingtonPost, ReadWriteWeb and TheNextWeb.

Content Focused

December 16, 2010 on 1:20 pm | In Advertising, Blogs, content development, Content Marketing, Creative, Creativity, Media Relations, PR, Social Media, twittering journalists | 4 Comments

Blog content

Blogging experts often tell you to hyperfocus on a topic if you want to build a following. We have been thinking a lot recently about our blog’s content. (We’d love your thoughts, as well. So, feel free to jump in.)

Forgotten Gems

August 16, 2010 on 3:36 pm | In Brand, Branding, Customer Retention, Customer Service, Journalism, Media, Media Relations, My Creative Team, New Business, New Business Primer, News | 2 Comments

Undiscovered Gems

Through no fault of their own, sometimes really good posts just get overlooked. Here are a few forgotten gems you may have missed.

Grandma Says -  Southern grandmothers have often said, “there are only three times a respectable person’s name should be in the paper: when you are born, when you are married, and when you die.” This is the one area in which I part company with my grandmothers.

Top 5 PR Posts

July 9, 2010 on 9:45 am | In audience, communication, Journalism, Media, Media Relations, PR, Public Relations | 1 Comment

Our PR-related posts are among the most well-read. So, I thought we’d bring to the forefront some evergreen features on PR.  Now, let’s review.

Communications Planning 101 - Developing a communications plan requires a disciplined approach. Your first order of business is reviewing your current program for impact and efficiency.

How To Be A Great Radio Guest

February 9, 2010 on 8:57 am | In Journalism, Marketing, Media, Media Relations, News, PR, Public Relations, radio | No Comments

Radio – despite changes in media habits – still is a great way to get in front of a lot of people. As a radio talk show guest on a national program, millions could hear your message. Talk radio listeners tune in about 20 percent more than the average radio listener.

Front Page Coverage – That’s What I Want!

February 4, 2010 on 1:41 pm | In Journalism, Media, Media Relations, News, PR, Public Relations | 8 Comments

Does everyone in business seem to think all you have to do is call the local daily paper and they come out to do a page one profile of your business? With all the downsizing, it’s hard enough just to get the media to open your emails or take your calls. Getting a front page story just because you want it: priceless.

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