THINKing

LinkedIn For B2B – The Series

We have recently concluded our series of posts on how to use LinkedIn for business-to-business purposes. Below, you’ll find an easy-to-navigate overview that takes you to the complete posts.

LinkedIn Recruiting

We will talk today about using LinkedIn for recruiting purposes in the final installment of our series Are You LinkedIn?

LinkedIn is more evolutionary than revolutionary. It is primarily a tool to help employers fill the pipeline quicker with qualified candidates, and a tool to help the candidate stand out above the crowd.

LinkedIn – Event Promotion

Event marketing has always been a powerful tool for professionals. Think high-end wine dinners thrown by financial services pros. Now, you can take advantage of social media to take your events to the next level with LinkedIn Events.

Market Successfully In Today’s Interactive Environment

I just did a session called Market Successfully In Today’s Interactive Environment for the Bank of Commerce’s School of Commerce (SOC). The SOC is designed to help independently owned businesses with the key challenges they have, ranging from financing to marketing.

How Is Social Media Like A Mullet?

Photo: Copyright 2001 Columbia Pictures

When you live in the South you sometimes still see the male hairstyle known as the mullet. As Joe Dirt said in the movie by the same name, a mullet is “business in the front, party in the back.” And that is how social media is like a mullet: it’s both business and personal.

LinkedIn – Business Development

business development – n : business function focused on strategy, creating strategic partnerships and long-term relationships with suppliers and customers. The business development function within a business can be thought of as a jack-of-all-trades position focused on strategic deal-making with an eye toward increasing sales and expanding the company’s long-term business success or scope.

LinkedIn – Branding

We’ve been talking recently about LinkedIn and the numerous ways you can utilize the platform for yourself and your organization. We see at least six business functions (see list below) in which LinkedIn can assist your company. We have already addressed #1. Today, we take a look at branding.

LinkedIn – Advertising

Why should you care about LinkedIn’s ad platform? Well, there are 80 million LinkedIn users worldwide; 1.5 million C-level executives; 1.3 million small business owners; 32 million US users. So, I’m thinking you might be able to find an audience here for your organization’s message.

Are You LinkedIn?

Editor’s Note: This is the first in a series about how to use LinkedIn for B2B purposes. We are preparing this for the Bank of Commerce’s School of Commerce.

Too Much Social, Not Enough Sales?

Is social media wearing you out and getting in the way of your real work? It’s not bad enough that you have to keep up with a blog, Twitter, Facebook, LinkedIn, Friendfeed, Youtube and maybe Plaxo, but every day I’m being asked to join yet another social network. There are hundreds of them, it seems. I’ve said no to Viadeo, no to Friendster, no to MySpace, and by-bye to Goodreads.