THINKing

Grandma Says

Southern grandmothers have often said, “there are only three times a respectable person’s name should be in the paper: when you are born, when you are married, and when you die.”

This is the one area in which I part company with my grandmothers.

100+ Tools & Tutorials to Optimize Your Email Marketing

FYI: The Virtual Hosting Blog today features a piece to help you with your email marketing. They have compiled a helpful list of more than 100 articles on topics ranging from email creative to deliverability.

Marketers Are Holdin’ Some Foldin’

Holdin’ some foldin’ means you’ve got cash ready to spend. I just got a missive from the Chief Marketing Officer Council that says the marketing wallet is out and ready to drop some cash. In this annual survey done for CMO by Deloitte and Marketo, marketers appear poised to spend.

Contact

As I was writing about networking the other day, I began to think about how abysmally most people do it and decided I should expand on the idea.

Have you ever noticed how people you haven’t talked with in years come out of the woodwork when they are looking for a job? They call it networking. I call it bad public relations.

New Clients Welcome Here

Photo By Verde Sam (Flickr)

A survey just released by the CMO Council indicates that nearly half of marketers will fire one of its agencies and change direction in 2008. So, consider this an invitation to you corporate clients who are thinking about getting rid of those outdated agencies. Adweek, in its story on the results, says:

New Business Primer – Network It

New Business Primer – Part 1

New Business Primer – Part 2

New Business Primer – Part 3

New Business Primer – Part 4

New Business Primer – Part 5

New Business Primer – Part 6

New Business Primer – Part 7

This Week’s MarketingSherpa

This week’s issue of MarketingSherpa.com contains several good case studies and an excellent interview on how to pitch the Dallas Morning News. Here are some of the other topics:
1. Why It’s Best to Test Your Own Email Practices – Delivery & Subject Line Test Results
2. How Auto Dealer Tripled Leads – 6 Steps to Coordinate Email & Search

New Business Primer: Speak Up

New Business Primer – Part 1

New Business Primer – Part 2

New Business Primer – Part 3

New Business Primer – Part 4

New Business Primer – Part 5

New Business Primer – Part 6

New Business Primer – Part 7

New Business: More Focus

New Business Primer – Part 1

New Business Primer – Part2

New Business Primer – Part3

New Business Primer – Part 4

New Business Primer – Part 5

New Business Primer – Part 6

New Business: Focus

New Business Primer – Part 1

New Business Primer – Part2

New Business Primer – Part3

New Business Primer – Part 4

New Business Primer – Part 5

Here is the best piece of advice I’ll ever give you, although at first blush it may not seem that astounding: focus. Did Harry say “focus”? Yes, he did. Wow, that’s deep!