THINKing

Show Up For Success

Your minister of the church of marketing has some words for you to ponder today: if you want to succeed you must show up. Woody Allen has often been quoted – incorrectly – on this subject. What he really said was, “80 percent of success is showing up.”

Put Away The Diamond Ring

It seems to me that many marketers are like the guy overeager to get married. That guy walks up to the first pretty girl he sees and immediately whips out the diamond ring, asking for the order, so to speak.

Marketers who ask for too much information from prospects the first time they meet is guilty of this, too.

Marketing Spending Pays Off

Well, here’s a big surprise: small businesses which spend more during a downturn actually do better financially. Marketing professionals have been giving this advice to businesses of all sizes since the first recession. But too many business leaders make marketing their first, instead of their last, cut. It’s nice to have some empirical data to prove our assertion.

Old Media Drives New Media

The average American’s Internet use has nearly doubled in the past two years, according to a MediaPost article. This means that the Internet now accounts for 1/3 of the average US consumer’s media day. So, how are you going to get those Americans to your website, hmmm? By the way, did I tell you that your website is one of about 186 million?

Jumpstart Your Marketing

Some of my top posts this quarter have been on things the marketer can do to jumpstart business. Let’s take a look:

Social Media Generates Leads For Mainstream Marketers

More mainstream marketers are jumping on the social media bandwagon. The Center for Media Research reports,

According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less. 

Stodgy Blogs Lead The Way

Social media tools like Facebook and Twitter get all the buzz, but a new study finds that the stodgy old blog leads the way among StumbleUpon, YouTube, Delicious and Digg in generating leads.  According to an article in MediaPost,

Dusty Archives – September 2008 Edition

Once again, it is time to sift through the dusty archives here at THINKing to pull out some gems you may not have seen the first time around. Let me know if there are some posts you particularly enjoyed and I’ll feature them in a future edition.

Let’s Review

THINKing has had some major growth in its subscriber base, and new THINKers may not have seen all the good stuff that has appeared here. So, let’s hop into the wayback machine and review some previous topics.

Learn more about your genial host in 8 Things You Didn’t Know About Me

Patience? No, Let’s Kill Something!

There’s the old joke about the two buzzards sitting in a tree overlooking a highway. One responds to the other, “Be patient? I’m hungry. Let’s kill something.” Just like that buzzard, it is not in the nature of most marketers to be patient for business to grow. They want to go out and “kill something,” too.