THINKing

Has The News Media Disappeared?

The free press of my early career was a thing of beauty. It was truly a watchdog over big everything, including government. It provided non-biased coverage of issues and kept its editorials on the op-ed pages.

Links – 6/16/2009

Here are a few items My Creative Team is reading.

Email Ranks High In North America – According to Epsilon’s Global Consumer Email Study, conducted by ROI Research, the survey of over 4000 consumers in 13 countries finds that Email remains a mainstay communication, showing that 87% of North American(and 74% of European respondents are more likely than their peers in APAC to use email as their primary online communications tool.

Links – 5/22/2009

Here are a few item we are reading today that you may also find of interest:

Consumers Like Newspapers Less Than They Do Airlines

In the first quarter of ’09, newspaper customers’ satisfaction rating was 63. To put this in some perspective, those surveyed expressed a greater deal of satisfaction with airlines (airlines!) which scored 64. And cell phone providers (cell phone providers?) which score a 69.

Everyman 1, Influentials, 0

Back in the 20th Century, you might remember, PR people were advised to determine who were the influentials in their market and spend the majority of their efforts reaching these elites. The theory was that if you reached these centers of influence – the media or someone who could influence popular culture – you could develop more targeted programs and avoid a mass approach. Approaching influentials was less expensive than mass communications.

Links – 4/24/2009

Here are a few things I’m reading today about journalism and the newspaper industry. Thought you might have some interest:

NY Times Has No Plans To Go Private

The Newspaper Biz: More Poison Please

McClatchy’s Ad Revenues Fall 29.5%

Wikipedia Founder: How To Save Newspapers

Hidden Gems

I was checking out the statistics for my blog recently and found a number of excellent posts had had very little traffic. So, here is our first edition of Hidden Gems that will resurrect these overlooked posts:

Brand Euthanasia

Fighting For The Middle Ground

Client Media Relations Misconceptions

Twittering Journalists Update

Hey, I’ve had a lot of interest lately from journalists wanting to be added to the My Creative Team Twittering Journalist Wiki. A lot of new ones have been added and I’ve made the wiki a little more portable. Now, there is a downloadable Word file containing all the journalists and media outlets in the wiki. I typically update this file monthly, so check back often.

Pithy Pitches

Your painstakingly crafted email pitch is completely customized and ready to send to the in box of that carefully targeted reporter. There it goes! Did you hear that? That was your email pitch being deleted.

Twitter: Time Waster Or Cool Tool?

Liberal newspaper columnist, Leonard Pitts, today says he won’t Twitter. Ever. Works for me. The only thing Pitts and I agree on in this particular case is in his column’s last line:

I will never Twitter you. In the first place, you have better things to do. In the second, I am not that interesting.

Links – 2/17/2009

Here are a few links that might be of interest to you:

• Email tops online ad budget changes in 09
• iMindMap
• The new toolbar from My Creative Team
• What’s your news IQ?
• PR MatchPoint
• Blatant Self-Promotion: My Creative Team eNewsletter Sign-Up