THINKing

Playing Both Sides Of The Table

Editor’s Note: this is a guest article from Danny Wong, who manages Media Relations for Blank Label Group, and he helped to co-found the group’s startups Blank Label, Thread Tradition, and RE:custom. He’s also played on the other side of the table writing for outlets like the HuffingtonPost, ReadWriteWeb and TheNextWeb.

Forgotten Gems

Through no fault of their own, sometimes really good posts just get overlooked. Here are a few forgotten gems you may have missed.

Grandma Says -  Southern grandmothers have often said, “there are only three times a respectable person’s name should be in the paper: when you are born, when you are married, and when you die.” This is the one area in which I part company with my grandmothers.

Top 5 PR Posts

Our PR-related posts are among the most well-read. So, I thought we’d bring to the forefront some evergreen features on PR.  Now, let’s review.

Communications Planning 101 - Developing a communications plan requires a disciplined approach. Your first order of business is reviewing your current program for impact and efficiency.

How To Be A Great Radio Guest

Radio – despite changes in media habits – still is a great way to get in front of a lot of people. As a radio talk show guest on a national program, millions could hear your message. Talk radio listeners tune in about 20 percent more than the average radio listener.

Front Page Coverage – That’s What I Want!

Does everyone in business seem to think all you have to do is call the local daily paper and they come out to do a page one profile of your business? With all the downsizing, it’s hard enough just to get the media to open your emails or take your calls. Getting a front page story just because you want it: priceless.

Time For The Spin Cycle

It’s always interesting to see how the media and the politicians try to spin a story. Let’s take a look today at the Massachusetts victory of Republican Scott Brown over Martha Coakley in the bluest of blue states. Here’s what they are saying about it:

Boston Globe

News Media: Your Slip Is Showing

You’ve probably read about it by now – the hoax pulled on the media by a group posing to be from the US Chamber. The CopyWrite, Ink blog has a good overview.

And it was a hoax on the media, not on the US Chamber of Commerce, as Bloomberg characterized it. Says Bloomberg,

Top Content

In case you missed some of our posts, here are the top five read of all time:

Twittering Journalists

Top 10 Story Starters For Blocked Bloggers

Newspapers: Dig The Grave 

When Billboards Go Bad

It’s The Relationship, Stupid

Reading List

What are you reading today? Here are a few items we are checking out.

Newspaper Online Traffic Heads Up

Google Fast Flip Speeds Online News Reading

iPhone App Helps You Find Guinness

Measuring The Business Effects Of Web 2.0

Links – 7/10/2009

Here are a few things we’re reading today:

AP Works Toward Universal Online News Format -  The Associated Press, along with fellow non-profit The Media Standards Trust, unveiled a digital news “microformat” to effectively encapsulate the content and key meta-data of every news story online.