THINKing

Plan? We Don’t Need No Stinking Plan!

Now that technology has rendered every moment a marketing moment, how do you develop a plan in which you can have any confidence? That’s the question posited by colleague Scott Hepburn recently and I thought it was a good subject for this blog to tackle.

Random Readings

A few things I’ve been reading.

Businesses: Get Your Social Media On
Almost 60 percent of Americans interact with companies on a social media Web site, and one in four interact more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study.

Connections Revisited

I asked what social networks you are a part of and several of you have waded in. Let’s see what’s working for our readers:

Ashleigh Hunter of Bank of America wrote:

Wealthy Wake Up To Social Networks

It was only a matter of time until the Facebooks and the MySpaces were invaded by older, wealthier people, as pointed out today by eMarketer. See graph below.

Die Damn You, Part Deux

Today’s dinosaur that needs to die is ad agencies. OK, I know I am biased on this subject since it is my sworn duty to become the creative resource for all Fortune 1000 corporations, displacing their agencies. But let’s forget about that tiny detail for a moment, shall we?

Where’s Mikey Now?

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Above is Mikey, the creative muse and living logo of My Creative Team, the company Brant Waldeck and I started a little more than a year ago. His creativity is legendary. He guides us in all of our work. He gets around, so you may have seen him. Recently he was in Arizona on a video shoot, and he slogged through a snowstorm in Kansas City January 29 on another video shoot. DC (digital colleague) Jason Falls has suggested we bring Mikey to Louisville and let him tour the facilities of his client, Maker’s Mark.