THINKing

Word

The oldest form of media still is the best when it comes to spurring consumer action. Word-of-mouth from family and friends still is the most trusted source of information, despite all the hype about the digital world and social media. This is borne out by a Mediavest survey on trust in sources of political information. The survey indicates,

Strange Bedfellows

Politics and the web – a combination that should be perfect – have not really consummated their relationship. We’re starting to see some signs, however, that things are heating up.

Consider this story about Mitt Romney’s campaign:

Off Topic: My Biggest Influencers

DC (digital colleague) Tom Pick, inspired by Paul Gillin’s book The New Influencers: A Marketer’s Guide to the New Social Media, has tagged me with the meme: my biggest influencers. Here goes.