How much do you really need this Christmas? I am serious. I want you to think about what you have and what you really need. Perhaps there is a better way to celebrate this year that doesn’t require you to receive gifts.
Christmas is a time for giving, but somehow we’ve gotten this holiday turned around a bit. Every year I promote Holiday For Charity, a simple way to help charity during the season of giving. I just heard about a couple of other ways to augment the Holiday For Charity program – GoodSearch.com and GoodShop.com. Here’s what they say about the programs:
It’s the time of year when my thoughts turn to charity. Being involved with charitable pursuits is good for you. Additionally, it is something you can merchandise to your customers, particularly if they are in the 18 – 25 age group. Surveys show that 69% of them consider a company’s social consciousness when determining where to shop.
Our Holiday for Charity effort is gaining traction. Last week we mentioned it in our enewsletter, and we distributed a news release via PRWEB. If you visit our release, please feel free to share it through StumbleUpon or your other social networks.Additionally, I posted an article on social site, Gather.
The Publicity Hound featured us in its Help This Hound feature in both the newsletter and the blog.
Tis the season and we’re wanting to give gifts with soul. According to a new Cone poll,
While Americans love to give gifts with soul, the Cone Holiday Trend Tracker finds that the rising cost of energy and housing is impacting this desire in a big way. The percentages of people who will donate or purchase from a retailer supporting a cause are way down from last year. Even the spirit of volunteerism took a hit, with just 25% planning to volunteer, down from 49% last year.
We’re kicking the Holiday For Charity program up a notch. I asked Joan Stewart, the Publicity Hound, to poll her readers for additional ideas to publicize the program. Today, she announced the program on her blog and in her newsletter. I’m excited to see what ideas will come in. Additionally, I:
- distributed a release via PRWEB this morning
- have sent the story idea to some local media in the Charlotte market. No word from anyone yet
I told you recently about my Holiday For Charity program. If you’d like to participate in the program, here are a few items to help you promote it.
Letter/email to the editor:
Subject Line: Holiday for Charity Program Designed to Boost Charitable Giving
Americans spent more in two months on holiday items than they did all year on charitable giving in 2006. Holiday retail sales for November and December 2006 in the general merchandise category were up about 4.6 percent, totaling roughly $456 billion, according to the National Retail Federation. Charitable giving for 2006 set a record, topping $300 billion.
Why am I telling you this? Because once again I’m promoting Holiday for Charity, which encourages more donations to charity.