THINKing

Guerrilla Time

Tougher economic times often generate great guerrilla marketing ideas. Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.

Here are a few thoughts that might spawn some ideas for your own business.

Go Guerrilla

Not gorilla, guerrilla. I love great guerrilla marketing programs, and the South Carolina Tourism Division along with its agency has just launched one in Chicago. According to Media Creativity,

An impressive guerrilla campaign in four Chicago parking garages showcased South Carolina as a fast, warm getaway option for Chicago residents schlepping through the city in single-degree temperatures.