Brands Need A Home

October 5, 2011 on 12:47 pm | In Blogs, Brand, Branding, Consumer Behavior, Content Marketing, Customer Service, FaceBook, Google, Marketing | 1 Comment


Photo credit: clarita from morguefile.com

Many brands are investing a lot of time and money into social networks, almost to the point of ceding control to another entity. It’s time to rethink this.

Content Marketing On Steroids

January 13, 2009 on 9:29 am | In Advertising, Blogs, Content Marketing, Google, Journalism, Marketing, Media Relations, PitchEngine, PR, PRWEB, Public Relations | 4 Comments

Photo By David Kitchenham

Content marketers often equate public relations techniques purely with media relations. They think distributing news releases is only to promote a product, make an executive announcement or discuss company financial matters. They forget that they can use PR to get their information about their content out to the most important audiences: the media and their own customers. Let’s review.

Remember, You Are Naked Online

November 12, 2008 on 8:28 am | In #smcharlotte, 28202, Blogs, Brand, Branding, Content Marketing, FaceBook, Google, Online, Personal Branding, Reputation Management, Social Media | 1 Comment

Here in the Charlotte area a number of teachers are in danger of losing their jobs because of online indiscretions. They posted objectionable items in their Facebook accounts. Last time I checked Facebook was the fifth most visited site on the web with millions of visitors each day.

Links 8/7/2008

August 7, 2008 on 7:45 am | In Google, Journalism, Magazines, Marketing, Media, Media Relations, News, Print Media | No Comments

Job Market Intact For Young Journalists

NEW YORK The job market for journalism graduates has remained largely unchanged for the second half of 2007 and the first half of 2008, according to a new survey from the University of Georgia.

New Google Marketer’s Tool Launches

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