THINKing

Brands Still Matter

I just ran across this piece, Why Brands Don’t Matter Anymore, by John Jantsch, who knows his marketing. But I have to disagree with his headline, which was probably written to create a hint of controversy. (If you read the piece, you’ll see that he and I don’t truly disagree on this topic.)

7 Strategies For Employee Communication Through Social Media – Part 2

We talked in Part 1 about the first four strategies for utilizing social media as an employee communications tool:

• Establish Clear Ownership
• Use Protected Twitter Accounts
• Use RSS Feeds
• Develop An Internal-Only Blog

Here’s Part 2:

Bring Social Media Reports To Regular Meetings

7 Strategies For Employee Communication Through Social Media – Part 1

Links – 6/16/2009

Here are a few items My Creative Team is reading.

Email Ranks High In North America – According to Epsilon’s Global Consumer Email Study, conducted by ROI Research, the survey of over 4000 consumers in 13 countries finds that Email remains a mainstay communication, showing that 87% of North American(and 74% of European respondents are more likely than their peers in APAC to use email as their primary online communications tool.

HR & Marketing: You Need To Talk

With corporations looking for ways to cut costs, I have an idea that will pay off in both the short- and the long-run. My idea involves how to make sure you have great employees. Don’t fire them randomly. First, get rid of the employees who don’t live out your brand values.

Dusty Archives – February 2009 Edition

From time to time we sort through the archives of THINKing to resurrect gems that you may have missed. Here are a few that we recommend.

It’s The Relationship, Stupid – I don’t care how you slice it, when it comes down to fundamentals, business is all about relationships. Ignore this truth at your own peril.

Links – 9/19/2008

Photo Courtesy of Morguefile

How To Grow Your Personal Brand (Happy Blog Birthday, Jason)

Where To Find PR Help In The Web 2.0 World

What We Can Learn From EMail Spammers

13 Ways To Promote Your Next Blog Post

From THINKing’s Dusty Archives:

Top 8 Links On The Business Value Of Twitter

A few months back THINKing took a look at the tactical business use of Twitter. There are naysayers who think that Twitter – and social media for that matter -has little business value. I disagree. It can be an excellent tool for customer service and employee communication.

Great Employees = Happy Consumers

Companies spend millions of dollars each year identifying their brand, and then communicating their brand promise through various media. Employees are the primary “media” in the majority of brand contacts. Raise your hand if you think a majority of your employees understand your brand promise well enough to live it and articulate it clearly.