We talked recently about using online coupons to spur consumer action. Now, let’s take a look at a company which is using coupons strategically and successfully.
Active reach in what Nielsen defines as “member communities” now exceeds e-mail participation by 67 percent to 65 percent. What’s more, the reach of social networking and blogging venues is growing at twice the rate of other large drivers of Internet use such as portals, e-mail and search.
Your painstakingly crafted email pitch is completely customized and ready to send to the in box of that carefully targeted reporter. There it goes! Did you hear that? That was your email pitch being deleted.
Here’s why: You didn’t spend more time on the subject line than you did on the email body. Ragan has a feature entitled Email subject lines in eight words or less that provides some good examples of subject lines that worked. One of my favorites was,
Here are a few links that might be of interest to you:
Every year we start seeing all the articles about what the new year will hold. Everything from politics to marketing is dissected and forecast. I like to take advantage of trends as much as anyone but you can’t let the new blind you to the tried-and-true.
You may be considering adding podcasts, blogs, local search and social media to your marketing matrix and that is fine, if you strategically think through how they fit with your business and your audiences.
There has been a lot of talk about the death of direct marketing. I don’t buy it. Here’s why: Every time the economy softens, marketers are pressured by higher ups to utilize tactics that can be quantified. Direct marketing is on the list in all tough years. Is it on your list this year?
I’m a big believer in email for customer retention, so I’ve been reading a lot about it recently. Thought I’d share some links for you. If you are interested, My Creative Team produces a monthly enewsletter. Here’s our latest.
Forrester Research has a new study indicating consumers don’t trust corporate blogs. In fact, only 16 percent of respondents say they trust corporate blogs. According to a story in Online Media Daily,
That makes them the lowest-rated source of reliable information among 18 categories Forrester asked about including Web portals, print newspapers, radio and personal blogs. “Email from people that you know” rated highest in trustworthiness, at 77%. So should companies simply give up on blogging? No, says Forrester. The lack of credibility stems from corporate blogs’ focus on self-promotion, pushing products and services at the expense of two-way communication with customers.
In the spirit of Thanksgiving, let me say I appreciate the time you spend with us and your thoughtful comments on this blog. We are here to listen as well as speak to our peers and customers. You can subscribe to our blog via Feedburner.
Beyond this blog, My Creative Team is sociable in other ways. So, feel free to join our conversation through our other social media vehicles. Here’s how:
Once again, it is time to sift through the dusty archives here at THINKing to pull out some gems you may not have seen the first time around. Let me know if there are some posts you particularly enjoyed and I’ll feature them in a future edition.