THINKing

Plan? We Don’t Need No Stinking Plan!

Now that technology has rendered every moment a marketing moment, how do you develop a plan in which you can have any confidence? That’s the question posited by colleague Scott Hepburn recently and I thought it was a good subject for this blog to tackle.

Listen Up

Last week digital colleague Jay Ehret asked me to participate in his weekly Marketers  Roundtable podcast along with Bill Schley and Denise Lee Yohn.  We batted around integration, messaging in social media, brand leverage and listening to customers. So, give us a listen here. 

Connections Revisited

I asked what social networks you are a part of and several of you have waded in. Let’s see what’s working for our readers:

Ashleigh Hunter of Bank of America wrote:

Sending Out An RSS

Photo By photopia (Flickr)

RSS is a friend of mine. Subscribing to feeds helps me keep current on a wide variety of blogs and topics. So, today I thought I’d share some of my thoughts on using RSS.

Wealthy Wake Up To Social Networks

It was only a matter of time until the Facebooks and the MySpaces were invaded by older, wealthier people, as pointed out today by eMarketer. See graph below.

Bad Rep

As we’ve seen recently with the self-inflicted wounding of Eliot Spitzer, reputations take years to build but only seconds to destroy. It is particularly so now that digital technology has given us a minute-to-minute news cycle. DC (digital colleague) Rodger Johnson has an interesting piece on reputation management in the digital age.

Die Damn You, Part Deux

Today’s dinosaur that needs to die is ad agencies. OK, I know I am biased on this subject since it is my sworn duty to become the creative resource for all Fortune 1000 corporations, displacing their agencies. But let’s forget about that tiny detail for a moment, shall we?

Where’s Mikey Now?

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Above is Mikey, the creative muse and living logo of My Creative Team, the company Brant Waldeck and I started a little more than a year ago. His creativity is legendary. He guides us in all of our work. He gets around, so you may have seen him. Recently he was in Arizona on a video shoot, and he slogged through a snowstorm in Kansas City January 29 on another video shoot. DC (digital colleague) Jason Falls has suggested we bring Mikey to Louisville and let him tour the facilities of his client, Maker’s Mark.

Off Topic: My Biggest Influencers

DC (digital colleague) Tom Pick, inspired by Paul Gillin’s book The New Influencers: A Marketer’s Guide to the New Social Media, has tagged me with the meme: my biggest influencers. Here goes.

Hunting New Business: A Primer

DC (digital colleague) Rodger Johnson asked me recently about how a new PR Counselor can acquire new accounts. I don’t know that I have any words of wisdom but I do know how I did it successfully. So, that will be the story of this new series of posts. If you have other advice, please wade in.