THINKing

Five Key Elements To Creating Compelling Content

July 15, 2010 on 2:41 pm | In Content Marketing, Copywriting, Marketing, My Creative Team, Social Media, Writing | 7 Comments

I have been thinking a lot recently about creating compelling blog content, and at first blush, there seem to be a lot of barriers. But like getting over a barbed wire fence, you just have to step back for a minute and think through your approach so that you don’t catch something important on a barb.

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I’ll Tell You What You Like

June 28, 2010 on 2:13 pm | In Content Marketing, Copywriting, Marketing | No Comments

A lot of marketers are into empty chest-thumping when it comes to their content. They don’t seem to care what their audience wants. Instead, they force-feed them a diet of self-serving content that only alienates them.

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Show Up For Success

March 12, 2010 on 10:49 am | In communication, Content Marketing, Copywriting, Email Marketing, Lead Generation, Marketing, My Creative Team, Referral Marketing, Writing | 2 Comments

Your minister of the church of marketing has some words for you to ponder today: if you want to succeed you must show up. Woody Allen has often been quoted – incorrectly – on this subject. What he really said was, “80 percent of success is showing up.”

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Hidden Gems

September 4, 2009 on 7:59 am | In Blogs, Brand, Branding, Copywriting, Customer Service, Marketing, Personal Branding, PR | No Comments

OK, I’ll admit it: since Labor Day is approaching I’m taking the lazy way out today and dredging up some excellent old posts that for some reason didn’t get any traction. Have a great holiday.

Fighting For The Middle Ground

Tell Me A Story

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Links 7/20/2009

July 20, 2009 on 9:36 am | In Advertising, Brand, Branding, Copywriting, Customer Retention, Direct Mail, Marketing, PR, Social Media, Twitter | No Comments

A detached retina has kept me sidelined for about a week, but the eyesight is getting better. So, here are a few things I’m trying to read with fuzzy vision:

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Get Active

October 27, 2008 on 10:24 am | In Blogs, Copywriting, Journalism, Writing | 1 Comment

My lovely bride and mystery novelist par excellence, Terry Hoover, is the queen of the vivid verb. Read the first chapter of her book, Double Dead, to see what I mean.

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Links – 9/25/2008

September 25, 2008 on 7:22 am | In Blogs, Brand, Branding, Copywriting, Journalism, Marketing, Media, Presentations | 2 Comments

Greetings, THINKers. I’ve been on the road this week and have not had time to blog, but I have had time to read. Here are a few things in which you might have interest:

Putting Social Media In The Newsroom

How To Say Nothing In 500 Words

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