9 Compelling Content Resources You May Have Missed

October 5, 2010 on 10:30 am | In Blogs, content development, Copywriting, My Creative Team, Writing | 5 Comments

THINKing has been focusing recently on developing compelling content for your blog.  Below is a simple-to-navigate digest of our posts.

Top 7 Rules For Creating Compelling Headlines

September 23, 2010 on 9:30 am | In Blogs, content development, Copywriting, My Creative Team, Social Media, Writing | 3 Comments

You can write the best email, ad, article or blog post ever and no one will read it if you have a horrid headline. Your headline is the first impression, which must entice the reader to take the next step. (By the way, did you enter our headline writing contest?)

My BFF Says LBD Is Now In The Oxford. LMAO

September 21, 2010 on 2:48 pm | In Copywriting, Creative, Creativity, My Creative Team, Writing | 3 Comments

There are a lot of new words and acronyms in the latest Oxford dictionary, and because of that you could win a copy of the dictionary from me. More on that at the end of this post.

But first, kudos to digital colleague (DC) Joan Stewart for pointing this out:

Top 17 Tips For Developing Compelling Blog Ideas

September 7, 2010 on 6:30 am | In Blogs, content development, Copywriting, My Creative Team, Writing | 3 Comments

Sometimes I have to really put on the thinking cap to come up with a blog idea.  Are you struggling with this, too? I’ve put together this post with the tips that have most helped me come up with solid ideas, as well as provided a few related articles you may want to peruse.

Top 11 Free Resources To Improve Your Blog’s Content

August 31, 2010 on 4:18 pm | In Blogs, content development, Copywriting, My Creative Team, Writing | 11 Comments

"Improve Your Writing Skills"

As part of our continuing series to help you in developing compelling content, today we provide you a list of the top 11 online resources to help you improve your writing skills.

The Elements of Style – there is no better resource for writers than William Strunk’s classic. I have a well-thumbed hard copy, but this online version covers the writing bases.

Compelling Content

August 11, 2010 on 8:26 am | In Blogs, content development, Content Marketing, Copywriting, Writing | No Comments

Content Marketing

Recently, THINKing has been looking at ways to develop more compelling content. Below we’ve compiled our posts into an easy to navigate form.

WIIFM?

August 6, 2010 on 9:12 am | In content development, Content Marketing, Copywriting, Marketing, My Creative Team, Writing | No Comments

 Skeptical

The young lady pictured above is skeptical, and rightly so. So many blogs are posting content that doesn’t really relate to her. Will your blog be any different? She thinks not.

How To Be A More Compelling Writer

July 19, 2010 on 2:11 pm | In Blogs, Copywriting, Creative, Creativity, My Creative Team, Social Media, Writing | 6 Comments

resized-quill-pen-and-ink.jpg

We’re examining the ways to make your blog more compelling.  A number of Twitterati responded to my request for their ideas. The quality of writing was on their minds:

As we heard from Jim Dietzel, a Fortune 1000 blogger for Rubbermaid, “Hire a good writer. Seriously.”

Five Key Elements To Creating Compelling Content

July 15, 2010 on 2:41 pm | In Content Marketing, Copywriting, Marketing, My Creative Team, Social Media, Writing | 7 Comments

 Barriers

I have been thinking a lot recently about creating compelling blog content, and at first blush, there seem to be a lot of barriers. But like getting over a barbed wire fence, you just have to step back for a minute and think through your approach so that you don’t catch something important on a barb.

I’ll Tell You What You Like

June 28, 2010 on 2:13 pm | In Content Marketing, Copywriting, Marketing | No Comments

 Thumbs Up Sketch

A lot of marketers are into empty chest-thumping when it comes to their content. They don’t seem to care what their audience wants. Instead, they force-feed them a diet of self-serving content that only alienates them.

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