THINKing

A Cause Marketing Christmas

We’ve run across a few articles concerning cause marketing during the Christmas season that you might find of interest.

Cause Marketing Christmas – As a holiday, Christmas is surprisingly challenging to cause market around, but a local homebuilder has the bones of a good campaign based on a gingerbread house-building contest.

Content Curation Update

We talked not too long ago about the importance of content curation. I wanted to curate a few new articles on this subject that I have encountered recently.

Content Marketing 2.0 – This is our initial piece on the topic, in case you missed it.

Top Five Blogging Lessons

We’ve just completed our series based upon the presentation I gave for the Charlotte Chapter of the International Association of Business Communicators. So, I wanted to provide you an easy-to-navigate post, linking all the articles.

Blogging Lesson 5 – Blogging Is Worthwhile

This is the final post in our series on our 5 blogging lessons. We call this one blogging is worthwhile. Why is it worthwhile? Multiple reasons.

Top 15 Uses For QR Codes

Have you been seeing funny looking images like the one above popping up in stores? This is called a QR code or Quick Response Code. They are great tools for connecting the real and the digital worlds. Microsoft has a competing technology called tags. My prediction: it loses.

Blogging Lesson 3 – Content Is King

You can blog all day long, but unless your content is consistently great, your blog will become roadkill on the information highway. What must you do to have great content? I’m glad you asked.

First, you must be compelling. “Yeah, but Harry, how can I be compelling,” you ask.

Blogging Lesson 2 – Strategy First

A presentation I did recently for the Charlotte Chapter of IABC called 5 Lessons From the Blogosphere spawned this series. Today, we’re on to Lesson 2 – Strategy First.

Just as you would when planning any type of communications program, you need to answer a few questions before you leap head first into blogging.

Blogging Lesson 1 – Blogs Are Here To Stay

5 Lessons From the Blogosphere – Lesson 1

When I started blogging in 2005, I thought that it might just be a fad. Boy, was I wrong.

Nielsen says that blogs and social networks now claim the lion’s share of the consumer’s time online.

5 Lessons From The Blogosphere

I was asked to prepare a presentation, Lessons From The Blogosphere, for the Charlotte Chapter of IABC. I handled the external side of blogging, while Catherine Canniff from Bank of America talked about internal blogging. I had five lessons that I discussed, so I thought I’d do a five-part series to outline those lessons. Here are the Five Lessons:

Content Marketing 2.0

Content marketing has been all the rage for a couple of years now. But now it is time to change the game. No longer is it enough to market your own content. You need to become a content curator if you plan to stay ahead of the slavering pack.