THINKing » Content Marketing 2.0 http://www.my-creativeteam.com/blog My CreativeTeam Thinks About Creativity, Marketing, PR & Social Media Wed, 16 May 2012 18:53:40 +0000 en hourly 1 QR Codes Revisited http://www.my-creativeteam.com/blog/qr-codes-revisited/ http://www.my-creativeteam.com/blog/qr-codes-revisited/#comments Wed, 13 Jul 2011 14:30:45 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=2375 QR codes, we believe, have a place in marketing. However, they are not just for directing traffic back to your website. The future of QR codes is in making the user’s life easier. We plan to explore this in a future post. But for now, here are some stories about how marketers are using QR [...]]]>

QR codes, we believe, have a place in marketing. However, they are not just for directing traffic back to your website. The future of QR codes is in making the user’s life easier. We plan to explore this in a future post.

But for now, here are some stories about how marketers are using QR codes. Drop us a note if you have QR code information that THINKing readers would appreciate.

QR Codes Aim to Curb Drunken Driving in Texas –  In 2009, Texas saw 1,235 deaths – more than any other state that year – from crashes involving drivers with blood alcohol concentrations of 0.08 percent or higher. So, state officials developed a QR code promotion to help curb drunken driving.

5 Tips For QR Code Campaigns – It’s a lot to ask of consumers for them to participate in your marketing campaign. So, make it easy for them.

3 QR Code Uses For Brands - QR Codes can help grow your brand. Here’s how.

Death To The QR Code – Some people don’t see a future for QR codes.

Do QR Codes Work? - QR Codes – when used correctly – can work to your advantage. However, they are not the end-all-be-all and there must be a strategy in place when utilizing them.

Other Posts You Might Like

]]> http://www.my-creativeteam.com/blog/qr-codes-revisited/feed/ 0 Content Curation Update http://www.my-creativeteam.com/blog/content-curation-update/ http://www.my-creativeteam.com/blog/content-curation-update/#comments Tue, 07 Dec 2010 18:29:08 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=1566 We talked not too long ago about the importance of content curation. I wanted to curate a few new articles on this subject that I have encountered recently. Content Marketing 2.0 – This is our initial piece on the topic, in case you missed it. How & Why To Curate Content – Massive amounts of [...]]]>

Content Curation

We talked not too long ago about the importance of content curation. I wanted to curate a few new articles on this subject that I have encountered recently.

Content Marketing 2.0 – This is our initial piece on the topic, in case you missed it.

How & Why To Curate Content – Massive amounts of information abound – the art of content curation can help us provide resources to our audiences while positing ourselves as an authority.

Curation: The End Of Content Aggregation As We Know It – Content curation presents an opportunity for you to win some of the audience back from content aggregators.

Curating Information As Content Strategy – You need to have a plan that will help you develop, publish, and catalog content to make you more effective in attracting search and keeping people coming back to you as a source.

The Seven Needs Of Real-Time Curators - A curator is an information chemist. He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule. Here are the seven needs of real time curators.

Save Time & Build Your Community With Content Curation – Curating content for your business’ blog and social media channels is a great way to save time and build a community.

Have you found good articles about content curation? Share with the class.

Other Posts Of Interest

]]> http://www.my-creativeteam.com/blog/content-curation-update/feed/ 0 Content Marketing 2.0 http://www.my-creativeteam.com/blog/content-marketing-2-0/ http://www.my-creativeteam.com/blog/content-marketing-2-0/#comments Tue, 28 Sep 2010 21:30:30 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=1293 Content marketing has been all the rage for a couple of years now. But now it is time to change the game. No longer is it enough to market your own content. You need to become a content curator if you plan to stay ahead of the slavering pack. Why curate content? Because your target [...]]]>

Content Curation

Content marketing has been all the rage for a couple of years now. But now it is time to change the game. No longer is it enough to market your own content. You need to become a content curator if you plan to stay ahead of the slavering pack.

Why curate content?

Because your target audience is overwhelmed by the deluge of information and entertainment coming at it 24/7.  As a benefit of your brand, you can cut through the clutter to serve up the best choices for your particular audience. This pays off for the curator as well. Serve up the information on your blog, get grateful, loyal readers and reap the SEO benefits.

In January, we started our Creativity 2010 series that features five meaty links on creativity each week. It has become very popular and we are seeing a lot more Google search visitors finding us through “creativity” related words.

Curating content is not new for us. Since I started blogging in 2005, I have tried to find and showcase the best possible resources on advertising, marketing, PR and social media as a service to my readers.

Remember, there is a huge difference between aggregating and curating. Aggregation requires no thought. It can be completely automated. For curation to work well, there needs to be a carbon-based life form in the mix to research and evaluate the information before sharing it.

I plan to add another curated content feature here that I think we will call Fortune 500 Friday. This is our target audience. We already work for Lowe’s, Nucor, and Rubbermaid and we want more clients in that strata. So, I’ll develop a feature to benefit my target audience and hope to generate some leads for us. Symbiotic, no? If you have any thoughts on what topics we should curate for Fortune 500 Friday, please let me know.

We’ll be talking a lot more about this topic in the days to come. Meanwhile, speaking of curating content, here are some very good recent articles on the topic:

Why Content Curation Is Here To Stay

Curation Is The New Creation

10 Thought Leaders Discuss Content Curation

Four Content Curation Ideas To Implement Now

Other Posts Of Interest

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