THINKing » Content Curation http://www.my-creativeteam.com/blog My CreativeTeam Thinks About Creativity, Marketing, PR & Social Media Wed, 16 May 2012 18:53:40 +0000 en hourly 1 QR Code Update http://www.my-creativeteam.com/blog/qr-code-update/ http://www.my-creativeteam.com/blog/qr-code-update/#comments Tue, 15 Feb 2011 14:36:57 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=2099 You might remember our piece recently about the Top 15 Uses For QR Codes. We have been seeing a lot of content recently on this topic, so we thought it was time for a curated update. What Is That Funny Looking Thing? – QR codes have been around since 1994, but are still not mainstream [...]]]>

You might remember our piece recently about the Top 15 Uses For QR Codes. We have been seeing a lot of content recently on this topic, so we thought it was time for a curated update.

What Is That Funny Looking Thing? – QR codes have been around since 1994, but are still not mainstream in the US. But world travelers are seeing more of them.

QR Codes Go Bananas - Banana Republic will be using QR Codes in their Spring 2011 marketing campaign “Journey in Style”. The campaign will debut in store windows beginning February 14 and will appear in March publications, supplemented by print, outdoor, online and direct mail. The QR Code will be used in the direct mail and in selected outdoor units

Go Deeper Into The Next Dimension - AT&T is promoting ways to utilize “mobile bar codes”, as the company characterizes QR codes. This piece showcases was to drive sales, deliver location information and video content to name a few.

Make Temporary QR Code Tattoos – Wouldn’t temporary tattoos containing QR Codes be fun at a trade show? Of course they would!

The Art Of QR Codes – A Virginia museum has launched a print and out-of-home campaign using a portrait of Picasso made entirely of QR codes. When a phone scans the QR image, it is re-directed to a landing page featuring Picasso’s work and an invitation to buy tickets to the exhibition.

22 Ways Non-Profits Can Use QR Codes – The early adopters in the nonprofit sector are a creative bunch. With a mobile website and a QR Code generator and reader, there are thousands of possible QR Code campaigns.

QR Codes Keeps Realtor On Track - Realtors are using QR codes to deliver information on listed homes.

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]]> http://www.my-creativeteam.com/blog/qr-code-update/feed/ 6 A Cause Marketing Christmas http://www.my-creativeteam.com/blog/a-cause-marketing-christmas/ http://www.my-creativeteam.com/blog/a-cause-marketing-christmas/#comments Wed, 15 Dec 2010 19:24:59 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=1581 We’ve run across a few articles concerning cause marketing during the Christmas season that you might find of interest. Cause Marketing Christmas – As a holiday, Christmas is surprisingly challenging to cause market around, but a local homebuilder has the bones of a good campaign based on a gingerbread house-building contest. Trees For Troops – [...]]]>

Cause Marketing

We’ve run across a few articles concerning cause marketing during the Christmas season that you might find of interest.

Cause Marketing Christmas – As a holiday, Christmas is surprisingly challenging to cause market around, but a local homebuilder has the bones of a good campaign based on a gingerbread house-building contest.

Trees For Troops – How several organizations supported Trees For Troops.

Southwest’s Check-In Cause Marketing – Southwest Airlines is combining Facebook Places and charitable giving to the Make-A-Wish Foundation to encourage travelers to check into Southwest when they get to the airport.

5 Social Good Campaigns This Holiday Season – Mashable has highlighted 5 social good campaigns that have used social media as tools of engagement around causes.

Other Posts Of Interest

]]> http://www.my-creativeteam.com/blog/a-cause-marketing-christmas/feed/ 0 Content Curation Update http://www.my-creativeteam.com/blog/content-curation-update/ http://www.my-creativeteam.com/blog/content-curation-update/#comments Tue, 07 Dec 2010 18:29:08 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=1566 We talked not too long ago about the importance of content curation. I wanted to curate a few new articles on this subject that I have encountered recently. Content Marketing 2.0 – This is our initial piece on the topic, in case you missed it. How & Why To Curate Content – Massive amounts of [...]]]>

Content Curation

We talked not too long ago about the importance of content curation. I wanted to curate a few new articles on this subject that I have encountered recently.

Content Marketing 2.0 – This is our initial piece on the topic, in case you missed it.

How & Why To Curate Content – Massive amounts of information abound – the art of content curation can help us provide resources to our audiences while positing ourselves as an authority.

Curation: The End Of Content Aggregation As We Know It – Content curation presents an opportunity for you to win some of the audience back from content aggregators.

Curating Information As Content Strategy – You need to have a plan that will help you develop, publish, and catalog content to make you more effective in attracting search and keeping people coming back to you as a source.

The Seven Needs Of Real-Time Curators - A curator is an information chemist. He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule. Here are the seven needs of real time curators.

Save Time & Build Your Community With Content Curation – Curating content for your business’ blog and social media channels is a great way to save time and build a community.

Have you found good articles about content curation? Share with the class.

Other Posts Of Interest

]]> http://www.my-creativeteam.com/blog/content-curation-update/feed/ 0 Content Marketing 2.0 http://www.my-creativeteam.com/blog/content-marketing-2-0/ http://www.my-creativeteam.com/blog/content-marketing-2-0/#comments Tue, 28 Sep 2010 21:30:30 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=1293 Content marketing has been all the rage for a couple of years now. But now it is time to change the game. No longer is it enough to market your own content. You need to become a content curator if you plan to stay ahead of the slavering pack. Why curate content? Because your target [...]]]>

Content Curation

Content marketing has been all the rage for a couple of years now. But now it is time to change the game. No longer is it enough to market your own content. You need to become a content curator if you plan to stay ahead of the slavering pack.

Why curate content?

Because your target audience is overwhelmed by the deluge of information and entertainment coming at it 24/7.  As a benefit of your brand, you can cut through the clutter to serve up the best choices for your particular audience. This pays off for the curator as well. Serve up the information on your blog, get grateful, loyal readers and reap the SEO benefits.

In January, we started our Creativity 2010 series that features five meaty links on creativity each week. It has become very popular and we are seeing a lot more Google search visitors finding us through “creativity” related words.

Curating content is not new for us. Since I started blogging in 2005, I have tried to find and showcase the best possible resources on advertising, marketing, PR and social media as a service to my readers.

Remember, there is a huge difference between aggregating and curating. Aggregation requires no thought. It can be completely automated. For curation to work well, there needs to be a carbon-based life form in the mix to research and evaluate the information before sharing it.

I plan to add another curated content feature here that I think we will call Fortune 500 Friday. This is our target audience. We already work for Lowe’s, Nucor, and Rubbermaid and we want more clients in that strata. So, I’ll develop a feature to benefit my target audience and hope to generate some leads for us. Symbiotic, no? If you have any thoughts on what topics we should curate for Fortune 500 Friday, please let me know.

We’ll be talking a lot more about this topic in the days to come. Meanwhile, speaking of curating content, here are some very good recent articles on the topic:

Why Content Curation Is Here To Stay

Curation Is The New Creation

10 Thought Leaders Discuss Content Curation

Four Content Curation Ideas To Implement Now

Other Posts Of Interest

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