THINKing

Brands Need A Home

Photo credit: clarita from morguefile.com

Many brands are investing a lot of time and money into social networks, almost to the point of ceding control to another entity. It’s time to rethink this.

A Time For Print

Photo credit: mconnors from morguefile.com

Marketers have a tendency – like pendulums – to swing too far in one direction and then reverse course. In my estimation, most marketers are too far on their swing toward digital delivery of marketing information. There are some marketers who understand there needs to be a balance and that printed material can be used very effectively to make that tangible connection with customers.

Top 10 Posts To Improve Your Writing

Photo credit: alvimann from morguefile.com

Top 10 Story Starter Tips For Blocked Bloggers - Are you blogged out? Got writer’s block big time? Never fear, your doctor of creativity is here. I have some big time block busters.

Generate Your Own Infographics

Above is an infographic generated using Visual.ly, a service that allows users to create their own infographics. These visual representations of data are a great marketing and public relations tool. Are you using them in your marketing and PR?

Here are a few infographic resources you may want to investigate.

QR Codes Revisited

QR codes, we believe, have a place in marketing. However, they are not just for directing traffic back to your website. The future of QR codes is in making the user’s life easier. We plan to explore this in a future post.

Playing Both Sides Of The Table

Editor’s Note: this is a guest article from Danny Wong, who manages Media Relations for Blank Label Group, and he helped to co-found the group’s startups Blank Label, Thread Tradition, and RE:custom. He’s also played on the other side of the table writing for outlets like the HuffingtonPost, ReadWriteWeb and TheNextWeb.

QR Code Update

You might remember our piece recently about the Top 15 Uses For QR Codes. We have been seeing a lot of content recently on this topic, so we thought it was time for a curated update.

Content Focused

Blogging experts often tell you to hyperfocus on a topic if you want to build a following. We have been thinking a lot recently about our blog’s content. (We’d love your thoughts, as well. So, feel free to jump in.)

A Cause Marketing Christmas

We’ve run across a few articles concerning cause marketing during the Christmas season that you might find of interest.

Cause Marketing Christmas – As a holiday, Christmas is surprisingly challenging to cause market around, but a local homebuilder has the bones of a good campaign based on a gingerbread house-building contest.

Content Curation Update

We talked not too long ago about the importance of content curation. I wanted to curate a few new articles on this subject that I have encountered recently.

Content Marketing 2.0 – This is our initial piece on the topic, in case you missed it.