THINKing

Top 10 Posts To Improve Your Writing

Photo credit: alvimann from morguefile.com

Top 10 Story Starter Tips For Blocked Bloggers - Are you blogged out? Got writer’s block big time? Never fear, your doctor of creativity is here. I have some big time block busters.

Bad Marketer, Naughty Marketer

I’ve been in marketing communications since shortly after the earth cooled and I have seen a lot of poorly conceived advertising and marketing programs. But in today’s unstable market, I’m seeing some unstable marketing, too.

7 Strategies For Employee Communication Through Social Media – Part 2

We talked in Part 1 about the first four strategies for utilizing social media as an employee communications tool:

• Establish Clear Ownership
• Use Protected Twitter Accounts
• Use RSS Feeds
• Develop An Internal-Only Blog

Here’s Part 2:

Bring Social Media Reports To Regular Meetings

7 Strategies For Employee Communication Through Social Media – Part 1

Top 15 Uses For QR Codes

Have you been seeing funny looking images like the one above popping up in stores? This is called a QR code or Quick Response Code. They are great tools for connecting the real and the digital worlds. Microsoft has a competing technology called tags. My prediction: it loses.

Top 5 PR Posts

Our PR-related posts are among the most well-read. So, I thought we’d bring to the forefront some evergreen features on PR.  Now, let’s review.

Communications Planning 101 - Developing a communications plan requires a disciplined approach. Your first order of business is reviewing your current program for impact and efficiency.

Show Up For Success

Your minister of the church of marketing has some words for you to ponder today: if you want to succeed you must show up. Woody Allen has often been quoted – incorrectly – on this subject. What he really said was, “80 percent of success is showing up.”

Say What You Mean, Mean What You Say

Office worker 1: I just don’t have the bandwidth to get this done. I feel like I’m drinking from a firehose, and besides so many of these assignments are not in my wheelhouse, and they are neither game changers nor paradigm shifters. And we really haven’t baked in all the data yet.

Everyman 1, Influentials, 0

Back in the 20th Century, you might remember, PR people were advised to determine who were the influentials in their market and spend the majority of their efforts reaching these elites. The theory was that if you reached these centers of influence – the media or someone who could influence popular culture – you could develop more targeted programs and avoid a mass approach. Approaching influentials was less expensive than mass communications.

Tap Employee Passion

Meriwether Lewis set the stage for the Corps of Discovery’s success before one single “employee” had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects, then kept morale high and increased the productivity of those eventually hired.