Give It Up

December 2, 2008 on 5:26 pm | In Cause Marketing, Charitable Giving, Charity, Holiday For Charity, word of mouth | 3 Comments

Christmas is a time for giving, but somehow we’ve gotten this holiday turned around a bit. Every year I promote Holiday For Charity, a simple way to help charity during the season of giving. I just heard about a couple of other ways to augment the Holiday For Charity program – GoodSearch.com and GoodShop.com. Here’s what they say about the programs:

Holiday For Charity Is Back

November 13, 2008 on 7:30 am | In Cause Marketing, Charitable Giving, Charity, My Creative Team | 4 Comments

Americans spent more in two months on holiday items than they did all year on charitable giving in 2007. Holiday retail sales for November and December 2007 in the general merchandise category were up about 1.7 percent, totaling roughly $469.9 billion, according to the National Retail Federation. Charitable giving for 2007 set a record, topping $306 billion.

Links 11/6/2008

November 6, 2008 on 9:07 am | In Blogs, Cause Marketing, Charitable Giving, Charity, LinkedIn, Marketing, My Creative Team, Twitter | No Comments

A lot of brands are jumping onto Twitter, the latest being Dunkin Donuts. Here’s the Dunkin Donuts Twitter page. Where’s Krispy Kreme?

While we are on the subject of Twitter, Darren Rowse of Problogger has launched a new blog, TwiTip, that’s all about Twitter. If you are into Twitter you’ll want to read this. If you are into blogging, read Problogger. It’s on my must read list.

Join My Cause

October 16, 2008 on 7:59 am | In #smcharlotte, Cause Marketing, Charitable Giving, Charity | 3 Comments

Today, I distributed a news release through PitchEngine about a new cause marketing program. Next week I’ll be announcing the details via the My Creative Team enewsletter, Think. I am making a $500 donation to Crisis Assistance Ministry, a non-profit that provides assistance and advocacy for people in financial crisis, helping them move toward self-sufficiency.

More Cause

October 15, 2008 on 7:48 am | In Cause Marketing, Charitable Giving, Charity, Consumer Behavior | No Comments

We talked about cause marketing recently, and I wanted to delve deeper into some of the findings of the Cone study we discussed.

Cone’s study not only shows that people say they will do more business with companies involved in a cause, but that they actually do more business with cause marketers.

Substantial cause-related sales lift for two of the four consumer packaged goods categories tested:

Marketing For Just Cause – Part 2

October 9, 2008 on 6:51 am | In Cause Marketing, Charitable Giving, Charity | No Comments

As we discussed in part one, cause marketing – done correctly – can boost a company’s performance. Now, let’s take a look at the five steps you need to take in developing a successful cause marketing program.

Marketing For Just Cause

October 8, 2008 on 9:15 am | In Cause Marketing, Charitable Giving, Charity, Consumer Behavior | 6 Comments

Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. According to the IEG Sponsorship Report, this category will grow to $1.5 billion in the US in 2008.

There are a number of reasons for that growth. A Cone survey found that:

StumbleUpon Two-Step

December 21, 2007 on 7:46 am | In Blogs, Buzz, Cause Marketing, Charitable Giving, Charity, Content Marketing, Creative, Creativity, Marketing, My Creative Team, Online, Promotion, StumbleUpon, StumbleUpon Two-Step | 1 Comment

SU

StumbleUpon can be an enormous traffic generator for bloggers and marketers. I use it all the time. And I just tested what I call the StumbleUpon Two-Step technique of driving traffic, and it also worked well to drive traffic. Let’s review how I did it.

Feeling Charitable?

December 12, 2007 on 8:13 am | In Cause Marketing, Charitable Giving, Charity, Consumer Behavior, Holiday For Charity | 1 Comment

It’s the time of year when my thoughts turn to charity. Being involved with charitable pursuits is good for you. Additionally, it is something you can merchandise to your customers, particularly if they are in the 18 – 25 age group. Surveys show that 69% of them consider a company’s social consciousness when determining where to shop.

Holiday For Charity Gains Traction

November 30, 2007 on 9:34 am | In Blogs, Cause Marketing, Charitable Giving, Charity, Holiday For Charity, Marketing, Media, Media Relations, Newspapers, Online, PR, Promotion, PRWEB, Public Relations, Social Media, StumbleUpon | 1 Comment

SU
Our Holiday for Charity effort is gaining traction. Last week we mentioned it in our enewsletter, and we distributed a news release via PRWEB. If you visit our release, please feel free to share it through StumbleUpon or your other social networks.Additionally, I posted an article on social site, Gather.

The Publicity Hound featured us in its Help This Hound feature in both the newsletter and the blog.

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