Christmas is a time for giving, but somehow we’ve gotten this holiday turned around a bit. Every year I promote Holiday For Charity, a simple way to help charity during the season of giving. I just heard about a couple of other ways to augment the Holiday For Charity program – GoodSearch.com and GoodShop.com. Here’s what they say about the programs:
Americans spent more in two months on holiday items than they did all year on charitable giving in 2007. Holiday retail sales for November and December 2007 in the general merchandise category were up about 1.7 percent, totaling roughly $469.9 billion, according to the National Retail Federation. Charitable giving for 2007 set a record, topping $306 billion.
While we are on the subject of Twitter, Darren Rowse of Problogger has launched a new blog, TwiTip, that’s all about Twitter. If you are into Twitter you’ll want to read this. If you are into blogging, read Problogger. It’s on my must read list.
Today, I distributed a news release through PitchEngine about a new cause marketing program. Next week I’ll be announcing the details via the My Creative Team enewsletter, Think. I am making a $500 donation to Crisis Assistance Ministry, a non-profit that provides assistance and advocacy for people in financial crisis, helping them move toward self-sufficiency.
Cone’s study not only shows that people say they will do more business with companies involved in a cause, but that they actually do more business with cause marketers.
Substantial cause-related sales lift for two of the four consumer packaged goods categories tested:
As we discussed in part one, cause marketing – done correctly – can boost a company’s performance. Now, let’s take a look at the five steps you need to take in developing a successful cause marketing program.
Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. According to the IEG Sponsorship Report, this category will grow to $1.5 billion in the US in 2008.
There are a number of reasons for that growth. A Cone survey found that:
StumbleUpon can be an enormous traffic generator for bloggers and marketers. I use it all the time. And I just tested what I call the StumbleUpon Two-Step technique of driving traffic, and it also worked well to drive traffic. Let’s review how I did it.
It’s the time of year when my thoughts turn to charity. Being involved with charitable pursuits is good for you. Additionally, it is something you can merchandise to your customers, particularly if they are in the 18 – 25 age group. Surveys show that 69% of them consider a company’s social consciousness when determining where to shop.
Our Holiday for Charity effort is gaining traction. Last week we mentioned it in our enewsletter, and we distributed a news release via PRWEB. If you visit our release, please feel free to share it through StumbleUpon or your other social networks.Additionally, I posted an article on social site, Gather.
The Publicity Hound featured us in its Help This Hound feature in both the newsletter and the blog.