THINKing

Playing Both Sides Of The Table

Editor’s Note: this is a guest article from Danny Wong, who manages Media Relations for Blank Label Group, and he helped to co-found the group’s startups Blank Label, Thread Tradition, and RE:custom. He’s also played on the other side of the table writing for outlets like the HuffingtonPost, ReadWriteWeb and TheNextWeb.

Where Is B2B Blogging Going?

What are the business-to-business blogging trends for 2011? You can find out in this new paper released just this morning by my digital colleagues Tony Karrer, Ph.d and Tom Pick. They asked some of the top bloggers to prognosticate about what will happen in B2B blogging. I was honored to be among those who are included in the final paper.

Show Me The (Social Media) Money

Reader Sally Phillips, the director of marketing at business intelligence company, Mariner, dropped me a note the other day in response to our piece called, Social Media Attack Plan. Sally has been thinking a lot about B2B social media and wanted my thoughts on two questions:

Social Media Attack Plan – Part 2

In part 1, we took a look at the initial elements of your social media plan: research, goal setting and audience definition. Now, let’s look at the rest of the planning process.

Content Focused

Blogging experts often tell you to hyperfocus on a topic if you want to build a following. We have been thinking a lot recently about our blog’s content. (We’d love your thoughts, as well. So, feel free to jump in.)

Top Five Blogging Lessons

We’ve just completed our series based upon the presentation I gave for the Charlotte Chapter of the International Association of Business Communicators. So, I wanted to provide you an easy-to-navigate post, linking all the articles.

Blogging Lesson 5 – Blogging Is Worthwhile

This is the final post in our series on our 5 blogging lessons. We call this one blogging is worthwhile. Why is it worthwhile? Multiple reasons.

Blogging Lesson #4 – Stay Focused

Today, we’re looking at the fourth lesson I have learned while blogging since 2005 – Stay Focused.

Remain On Topic – Stay laser focused on your topic. When readers visit your blog, you want them to have an idea of what they are going to find there.  So, don’t write one day on agriculture and the next on advertising – unless you can find some effective way to tie them together.

Blogging Lesson 3 – Content Is King

You can blog all day long, but unless your content is consistently great, your blog will become roadkill on the information highway. What must you do to have great content? I’m glad you asked.

First, you must be compelling. “Yeah, but Harry, how can I be compelling,” you ask.

THINKing’s Top 5

What are the top 5 most popular posts this year on THINKing? I’m glad you asked.

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