THINKing

Calling All Guest Bloggers

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Here’s a shout out to all guest bloggers. This is a new year and I want new voices here on THINKing.

Brands Need A Home

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Many brands are investing a lot of time and money into social networks, almost to the point of ceding control to another entity. It’s time to rethink this.

Top 10 Posts To Improve Your Writing

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Top 10 Story Starter Tips For Blocked Bloggers - Are you blogged out? Got writer’s block big time? Never fear, your doctor of creativity is here. I have some big time block busters.

7 Strategies For Employee Communication Through Social Media – Part 2

We talked in Part 1 about the first four strategies for utilizing social media as an employee communications tool:

• Establish Clear Ownership
• Use Protected Twitter Accounts
• Use RSS Feeds
• Develop An Internal-Only Blog

Here’s Part 2:

Bring Social Media Reports To Regular Meetings

7 Strategies For Employee Communication Through Social Media – Part 1

Market Successfully In Today’s Interactive Environment

I just did a session called Market Successfully In Today’s Interactive Environment for the Bank of Commerce’s School of Commerce (SOC). The SOC is designed to help independently owned businesses with the key challenges they have, ranging from financing to marketing.

Playing Both Sides Of The Table

Editor’s Note: this is a guest article from Danny Wong, who manages Media Relations for Blank Label Group, and he helped to co-found the group’s startups Blank Label, Thread Tradition, and RE:custom. He’s also played on the other side of the table writing for outlets like the HuffingtonPost, ReadWriteWeb and TheNextWeb.

Where Is B2B Blogging Going?

What are the business-to-business blogging trends for 2011? You can find out in this new paper released just this morning by my digital colleagues Tony Karrer, Ph.d and Tom Pick. They asked some of the top bloggers to prognosticate about what will happen in B2B blogging. I was honored to be among those who are included in the final paper.

Show Me The (Social Media) Money

Reader Sally Phillips, the director of marketing at business intelligence company, Mariner, dropped me a note the other day in response to our piece called, Social Media Attack Plan. Sally has been thinking a lot about B2B social media and wanted my thoughts on two questions:

Social Media Attack Plan – Part 2

In part 1, we took a look at the initial elements of your social media plan: research, goal setting and audience definition. Now, let’s look at the rest of the planning process.