THINKing

All Branding, All The Time

We write a lot here about brands and branding, so I thought I’d pull together a compendium of some of our better pieces on the subject to make it easier for you to find.

Fortune 500 Friday – 7/8/2011

Since My Creative Team works with Fortune 500 firms, we often like to share the marketing techniques of these big boys with you. Many of these techniques can be replicated by marketers in any size business. So, let’s see what the big boys have been doing.

Lowe’s Gift List Builder

UPDATE: With Christmas behind us, this Lowe’s tool is offline.

We’re proud to be launching today the Lowe’s Gift List Builder that we just completed.  It’s an online holiday tool catalog that allows you to build a gift list, save it online and then share it with friends via email and your Facebook account.

Fortune 500 Friday – 10/15/2010

Some Fortune 500 company marketing highlights:

Fortune 500 2010 List - Here’s the current list of Fortune’s top companies.

Verizon To Sell iPad October 28 – Smart move by both Apple and Verizon to team up on the sale of the iPad, setting the stage for the rumored 2011 iPhone partnership between the two companies.

Branding The Fortune 500 Way

Today’s Fortune 500 Friday is about Nucor, #206 on this year’s Fortune 500 list, & one of my clients. I have been in marketing since 1983, and in my experience, Nucor does a better job of branding than any other company I’ve ever been around. It doesn’t waste time or money on promoting itself outside its niche. The people who need to know about them, know who they are.

Fortune 500 Friday

My Creative Team works for a number of Fortune 500 companies, so we wanted to provide a service to our client contacts that helps them stay current on what their peers are doing in advertising, PR, marketing and social media. That’s how the idea for Fortune 500 Friday came into being. If you have written about Fortune 500 companies or know of good articles on them, please let us know. Here is our first edition.

5 Essential Big Boy Marketing Links

The big boys of marketing, those elite companies in the Fortune 500, know some things the rest of us don’t. Here are a few posts that deal with Big Boy Marketing.

Aligning Metrics

Years ago, I worked with a Fortune 500 company on an integrated marketing communications program. It was integrated everywhere except with sales. And therein lies the rub. Our marketing metrics were highly successful, but our sales metrics weren’t. Let me explain.

Get Social Fresh

I’m part of a group which is presenting a social media conference, Social Fresh, in Charlotte, Monday, August 24 at the Holiday Inn Center City. Consider this your invitation to attend. You can register here. Here’s what we have announced so far:

Take Market Share Now

Bold marketers know this: an economic downturn is the perfect time to gain market share. Spending marketing money during tough times seems counterintuitive, but time and again it has paid off for some of the best known brands. During the 1970s Revlon and Phillip Morris turned up the advertising heat to gain market share. Further, MediaPost reports that,