Inspiring the people in your company to do great things is not rocket science. However, it takes work on the part of leadership to define that inspiring message and drive it home. We’ve talked about this before in our post that laid out how Lewis and Clark inspired the Corps of Discovery to greatness by tapping into employee passion.
I began my writing life as a journalist in 1977 and have been developing content ever since. However, it was not until this year, 2013, that I wrote and published my first book, Moving To Charlotte: The Un-Tourist Guide. Being a native Charlottean, it made sense for me to write this book when asked by my friend and publisher, Newt Barrett. But from a business perspective, I really should be writing about topics in my field.
Tamela Rich noticed recently that I was publishing several paper.li papers, including Moving To Charlotte: The Un-Tourist Guide, The Fortune 500 Daily, The Creativity Times, and The Social Media Daily. You are subscribed to them, right? If you don’t know about paper.li, then you need to go here to learn more about the service.
Anyway, Tamela said she had been wondering if that approach was right for her content marketing efforts. She asked my thoughts and you only have to ask me once!
There’s a restaurant nearby that I visit often because it has the best beef brisket around. Mac’s Speed Shop promotes itself as the place for beer, bikes and BBQ. I mention Mac’s because they do a creative job of resource usage. Now, you’re probably thinking I’ve lost my mind talking about a restaurant that shows its creativity in the way it uses – and reuses – entree components.
When you brainstorm – to get the most ideas – initially you need to withhold judgment. Evaluating ideas comes after – and only after – you have completed your brainstorming so that you won’t kill off your creativity. A while back we wrote a series on the SCAMMPERR method for creativity. If you’ve used this method, you produced a lot of ideas. Now, we need to evaluate them to see if they are worthwhile to pursue.