Tamela Rich noticed recently that I was publishing several paper.li papers, including Moving To Charlotte: The Un-Tourist Guide, The Fortune 500 Daily, The Creativity Times, and The Social Media Daily. You are subscribed to them, right? If you don’t know about paper.li, then you need to go here to learn more about the service.
There’s a restaurant nearby that I visit often because it has the best beef brisket around. Mac’s Speed Shop promotes itself as the place for beer, bikes and BBQ. I mention Mac’s because they do a creative job of resource usage. Now, you’re probably thinking I’ve lost my mind talking about a restaurant that shows its creativity in the way it uses – and reuses – entree components.
When you brainstorm – to get the most ideas – initially you need to withhold judgment. Evaluating ideas comes after – and only after – you have completed your brainstorming so that you won’t kill off your creativity. A while back we wrote a series on the SCAMMPERR method for creativity. If you’ve used this method, you produced a lot of ideas. Now, we need to evaluate them to see if they are worthwhile to pursue.
Creativity happens when you let it, not when you try to force it. That’s why you get your best ideas when running or showering. Your mind is typically in neutral in those situations and ideas seem to occur spontaneously. So, what can you do to put your mind in neutral and spark some creativity?
When you think of your favorite brands, what comes to mind first? I often think of a color, and apparently I’m not alone. Saw this article over at Social Media Today talking about the role of color in marketing. The article says that,