THINKing

Bad PR Call

So, let’s say you take your Audi to the dealer for some repairs and leave it overnight. The next morning you get a call from the dealership telling you that your tires and rims have been stolen. And, oh by the way, the dealership is not liable and is not going to pay anything. To make matters worse, the customer is a single mom with triplets.

This just happened here and is a very bad decision on the part of Audi of Charlotte. Oh, yes. I called them out by name.

According to Audi General Manager Bill Taylor,

“The dealership goes to great lengths to protect the customer’s property,” Taylor said. “We have these policies in place. Unfortunately we have to base our practices on the majority of things, not the minority of things. There are faultless victims here. I’m as faultless as the client is.”

Well, if you have been reading this blog for any length of time, you know how I feel about someone saying the “P” word (policy).

This decision on the part of Audi of Charlotte is just wrong. I could understand if the customer had left a laptop in the backseat and it was stolen. That is stupidity on the customer’s part. But wheels and tires? Come on, man! Unless you are in a NASCAR pit crew, you don’t just pull wheels off a car in seconds. Was there no security at the dealership?

I’m suggesting that we use social media to spread this story, so that the dealership will be punished in the court of public opinion. So, start spreading.

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