While all four C’s are powerful and valuable, note the third suggestion under “Content”
“Serve: Make no mistake. You are in the service industry. If your content offers no value – neither do you.”
A good mission statement for your blog should include verbiage to that effect, and you should judge every post by that dictum.
Here’s something else to remember: entries in your blog won’t disappear like yesterday’s newspaper. Keep in mind that search engines will hit your entries as long as they’re posted. If that’s not humbling, I don’t know what is.
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Latest posts by Harry Hoover (see all)
- With Word of Mouth Marketing, Few Talk. Where are the Others? - January 4, 2008
- How Small Businesses Can Get Current Quickly - November 4, 2007
- Armano’s 4 C’s of Blogging Keep Us Humble, Focused - October 7, 2007