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Advertising Age – Digital – Social Networking Reaches Near Full Penetration Among Teens and ‘Tweens

Advertising Age – Digital – Social Networking Reaches Near Full Penetration Among Teens and ‘Tweens
Social Networking Reaches Near Full Penetration Among Teens and ‘Tweens
Study Finds 96% of Them Connect to a Social Net at Least Weekly

By Abbey Klaassen

Published: June 25, 2007
NEW YORK (AdAge.com) — A whopping 96% of online tweens and teens connect to a social network at least once a week, according to a study and white paper being released today from Alloy Media & Marketing, a youth-oriented marketing firm. And nearly half engaged with a brand in the space in the past month.

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