You have to love clients who clearly understand their brand, their audiences and have the courage to communicate with them in their vernacular. That’s why I love the folks at Newell Rubbermaid. They get it.
We developed a promotional website for Rubbermaid’s Bernzomatic brand and redecorated it for the holidays. It now features the bed of a plumber’s truck filled with BernzOmatic Fat Boy gas cylinders, which toot out holiday ditties. We call it the Fat Boy Farting Choir. Check out the one above.