A Holiday Gas

December 4, 2008 on 5:05 pm | In #smcharlotte, Brand, Branding, Buzz, My Creative Team, Viral Marketing, Web 2.0 | 2 Comments
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You have to love clients who clearly understand their brand, their audiences and have the courage to communicate with them in their vernacular. That’s why I love the folks at Newell Rubbermaid. They get it.

We developed a promotional website for Rubbermaid’s Bernzomatic brand and redecorated it for the holidays. It now features the bed of a plumber’s truck filled with BernzOmatic Fat Boy gas cylinders, which toot out holiday ditties. We call it the Fat Boy Farting Choir. Check out the one above.

 

Harry Hoover

Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies.

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