A Holiday Gas

December 4, 2008 on 5:05 pm | In #smcharlotte, Brand, Branding, Buzz, My Creative Team, Viral Marketing, Web 2.0 | 2 Comments

You have to love clients who clearly understand their brand, their audiences and have the courage to communicate with them in their vernacular. That’s why I love the folks at Newell Rubbermaid. They get it.

We developed a promotional website for Rubbermaid’s Bernzomatic brand and redecorated it for the holidays. It now features the bed of a plumber’s truck filled with BernzOmatic Fat Boy gas cylinders, which toot out holiday ditties. We call it the Fat Boy Farting Choir. Check out the one above.

 

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