A Holiday Gas
December 4, 2008 on 5:05 pm | In Brand, #smcharlotte, Viral Marketing, Buzz, Branding, My Creative Team, Web 2.0 |You have to love clients who clearly understand their brand, their audiences and have the courage to communicate with them in their vernacular. That’s why I love the folks at Newell Rubbermaid. They get it.
Their BernzOmatic brand LaughYourGasOff.com website that My Creative Team built has been redecorated for the holidays. It now features the bed of a plumber’s truck filled with BernzOmatic Fat Boy gas cylinders, which toot out holiday ditties. We call it the Fat Boy Farting Choir.
Please take a look and let me know what you think. I think we hit a home run. You also can view them as YouTube videos:
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