THINKing

Personal Branding Revisited

Photo Courtesy of America’s Library

You know that THINKing often covers the topic of personal branding.

Chris Brogan has some interesting thoughts on personal branding, particularly where it comes to translating that brand into the online environment. Says Brogan,

The easiest answer is that you might want to be memorable, and you might want to transfer your real world reputation into the online world. A strong personal brand is a mix of reputation, trust, attention, and execution. You might want to build a brand around being helpful (what I hope my brand means to you), or being a creative thinker (Kathy Sierra, for instance) or being a dealmaker (Donald Trump), or being a showman (David Lee Roth), or whatever matters most to you, and also what you are capable of sustaining.

A personal brand gives you the ability to stand out in a sea of similar products. In essence, youʼre marketing yourself as something different than the rest of the pack. Do you need this? I donʼt know. Do you like to be mixed in with the pack?

Brogan has written a new free e-book on personal branding that you should download. It has solid advice on strategic and tactical moves you can make to enhance your personal brand. Don’t forget the My Creative Team personal branding special report.