THINKing

Top 17 Media Relations Links

February 24, 2008 on 10:36 am | In Newspapers, News, List, PRWEB, Research, Buzz, Resources, Online, Public Relations, PR, Journalism, Media, My Creative Team, Media Relations, Marketing |

The digital world is changing how PR pros perform media relations. You don’t just have to send releases to journalists today. Now, you can reach your key audiences directly with releases. But there still are some tried-and-true media relations practices:

• researching news releases and features
• writing releases and features
• developing media lists
• distributing news releases
• preparing spokespeople for interviews
• assessing the impact of your media effort

So, in an effort to help you with your effort, I’ve pulled together some of the top online media relations resources. Let’s review:

Know How To Deal With The Media

- My Creative Team Media Relations White Paper

Know The Media

- Bulldog Reporter Free Ezines - the leading source of PR views, news and tools.

- Navigator - another good media relations tool from Cision

- Online PR Media Links -find media outlets online and read before you contact them.

- Online Media List Builder - this is a paid tool to help you build custom media lists

Reach The Media (distribution services)

PRWeb

PR Newswire

Marketwire

Businesswire

PR Leap

PR.Com

Research

Reference Desks Links - follow these links to a range of solid information sources

Online Conversation Tracker - find out what is being said about your organization online

Media Relations Forms

Developing A Media List

Preparing A Spokesperson

Preparing A News Release

Assessing Publicity Results

And there you have my top 17 media relations links. We’ll have more later.