Writing The Social Media News Release
November 5, 2007 on 9:53 am | In Writing, Copywriting, Media Relations, Blogs, PR, Public Relations, Marketing |Using the social media news release to boost your site traffic is a good idea, in theory. However, you can’t use the tired, old school news release formula if you plan to interest people in social networks. CopyBlogger has a good post on the subject that says to use,
a sure-fire headline structure, a strong opening that uses an anecdote that paints a relatable picture, and content that utilizes all the laws of persuasive blogging.
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THINKing » Writing The Social Media News Release…
Using the social media news release to boost your site traffic is a good idea, in theory. However, you can’t use the tired, old school news release formula if you plan to interest people in social networks….
Trackback by Anonymous — November 15, 2007 #
I love this post, Two questions:
1. Is there a list of online publishers will keep the links in my press release intact? Forbes.com runs the release without the links.
2. Do keywords make a difference in how many sites pick up the press release - any insights on that for a marketing client?
Comment by Maura — January 28, 2008 #
Maura, off the top of my head I do not know of any lists of online publishers that keep links active. I will see what I can find. Keywords make a difference, particularly if you are using one of the online distribution services like PRWeb.
Comment by Harry Hoover — January 28, 2008 #