RSS 101 - Top 16 Links To Get You Started
October 29, 2007 on 6:05 pm | In Online, Resources, Tools, RSS, feedburnerfeed101, Web 2.0, Blogs, Marketing |
RSS is a great way to ensure the quality content you want is delivered to you and not into your spam folder. But many computer users still have not embraced this organizational tool. So, I thought I’d put together a post on all you need to know about RSS.
Let’s start with the RSS consumer first. According to RSS Basics,
RSS is a defined standard based on XML with the specific purpose of delivering updates to web-based content. Using this standard, webmasters provide headlines and fresh content in a succinct manner. Meanwhile, consumers use RSS readers and news aggregators to collect and monitor their favorite feeds in one centralized program or location. Content viewed in the RSS reader or news aggregator is place known as an RSS feed.
Now that you have the basic terminology, here is a tutorial on how to get started using RSS. Tutorial Contents:
- Definition of RSS Feeds
- What goes in the feed?
- What can a feed do for you?
- How are feeds different from e-mail?
- How do people read feeds?
- How do you find the feeds you want to subscribe to?
- How RSS helps your search engine visibility
- Who is reading feeds?
- Putting Your Web content in a Feed
- Where Are We Feeds Headed?
- More RSS Resources
Marketers, I think, aren’t engaging consumers through RSS because they feel the volume isn’t there. But it is. More than 6 million Americans consume media and news through RSS, according to a Pew poll.
This volume, while not as high as email, offers real advantages to the marketer. For one, it gives marketers an uncensored channel to the consumer. Robyn Tippins of Yahoo! riffs on the topic in a video interview with PodTech.
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RSS Update - Just read Larry Chase’s newsletter for 10/29/07. It is full of RSS resources. Check out Chase at: http://wdfm.com/current.html
Comment by Harry Hoover — October 30, 2007 #
THINKing » RSS 101 - Top 16 Links To Get You Started…
RSS is a great way to ensure the quality content you want is delivered to you and not into your spam folder. But many computer users still have not embraced this organizational tool. Read this post on all you need to know about RSS….
Trackback by Anonymous — October 30, 2007 #
Harry,
Great post and very useful. I would also say, for the tech-tards out there, that RSS feed readers are basically one web page (or similar) that allows you to read the top headlines (or more if you like) from all your favorite newspapers (magazines, blogs, websites, etc.) without having to go surf looking for them. You consolidate your web surfing to 15-20 minutes instead of never feeling like you have enough time to get it all in.
That explanation has seemed to crack open the door of my co-worker’s brains who read “XML” and other terminology and shut off comprehension.
Love the post and the links. Am sharing with my agency through my del.icio.us feed.
Thanks!
Comment by Jason Falls — October 30, 2007 #
Harry,
I agree with Jason Falls — excellent post and resource. RSS is a God send. With all that’s on the web, say Jason points out, consolidation is important to saving time.
Gracias!
Comment by Rodger Johnson — October 30, 2007 #
RSS is one of the most revolutionary things to have happened in internet . Its very true that even though internet junkies like me spend almost 4 to 5 hours reading stuff on the net, and blog and stuff, it sometimes get too much painful to check all the regular sites that we visit. Its far better to just have a sneak peek, and that’s where RSS saves the day. Great Post Harry.
Cheers!
Sujoy
Comment by Sujoy Singha — October 31, 2007 #
So true, Sujoy. RSS isn’t that technically difficult, so I don’t know why more people haven’t adopted it. Perhaps we need a marketing-oriented name instead of RSS.
Comment by Harry Hoover — October 31, 2007 #
Oh, I guess I should have promoted our RSS feed in this post, huh? Here it is: THINKing RSS Feed
Comment by Harry Hoover — October 31, 2007 #
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