THINKing

Brands Still Matter

I just ran across this piece, Why Brands Don’t Matter Anymore, by John Jantsch, who knows his marketing. But I have to disagree with his headline, which was probably written to create a hint of controversy. (If you read the piece, you’ll see that he and I don’t truly disagree on this topic.)

Creativity 2011 – Week #30

Nurturing A Culture Of Creativity – Making entrepreneurial culture thrive in an abandoned warehouse.

The Eight Pillars Of Innovation – In a world where the miraculous very quickly becomes common-place, how can a company, especially one as big as Google, maintain a spirit of innovation year after year?

Generate Your Own Infographics

Above is an infographic generated using Visual.ly, a service that allows users to create their own infographics. These visual representations of data are a great marketing and public relations tool. Are you using them in your marketing and PR?

Here are a few infographic resources you may want to investigate.

Creativity 2011 – Week #29

Finding Creativity On IQ Tests - One of the main arguments made against the use of IQ tests is that they don’t measure creativity. But is this true?

Managing Time, Schedule Can Add Value To Creativity - To maximize growth, you need an awareness of the “assassins of creativity” that keep us from tapping our potential.

QR Codes Revisited

QR codes, we believe, have a place in marketing. However, they are not just for directing traffic back to your website. The future of QR codes is in making the user’s life easier. We plan to explore this in a future post.

Crowdsourcing Your Social Media Strategy

By Harry Hoover

I joined an interesting Tweetchat July 11, moderated by Socialfresh. Each week a company will be selected and anyone who wants to can wade in to help develop a crowdsourced social media strategy using the hastag #socialfresh.  It was fun and there were some good ideas generated, but a lot of the ideas were way off-target. Here’s why:

Creativity 2011 – Week #28

By Harry Hoover

20 More Clever Guerrilla Ads – Bored Panda has handpicked another collection of guerrilla marketing examples. Which is your favorite?

Three Ways To Jumpstart Your Creativity - Instead of fighting to get water from a well that’s run dry, try these simple techniques that will help you regain your focus and release your creative energy.

Scan Me

By Harry Hoover

The QR code above is provided by ScanMe, where you can develop your own QR code that provides access to all of your contact information to anyone with a smart phone. Go ahead and scan mine to find out how to connect with me on LinkedIn, Twitter and Facebook. Below is what you see if you scan the QR code.

Fortune 500 Friday – 7/8/2011

Since My Creative Team works with Fortune 500 firms, we often like to share the marketing techniques of these big boys with you. Many of these techniques can be replicated by marketers in any size business. So, let’s see what the big boys have been doing.

Creativity 2011 – Week #27

How Mobile Devices Rob You Of Creativity - The thing about mobile devices is the promise that you’ll never be bored again – and that is the problem.

29 Ways To Stay Creative – The title says it all.