Social media has come a long way in the last five years. Once used to kill time and stay entertained, the social web is now deeply ingrained in the day-to-day operations of businesses large and small. Communications is no exception – in fact, it’s one of the premier uses of social media in the corporate environment. Instead of relying on outdated bulletin boards and impersonal memos, tech-savvy executives are now using online tools to communicate more quickly, more personally and more effectively.
Creativity 2011 – Week #22
May 30, 2011 on 10:21 am | In Creative, Creativity, Innovation, My Creative Team | No CommentsHere are some creativity links for this Memorial Day. Today, we honor our military personnel, who gave their lives in defense of our country.
Meditation, Mental Habits And Creativity - We have to be careful not to think that meditation is about getting rid of thoughts. On the contrary, I would say that meditation helps us to creatively engage with our thoughts and not fixate on them.
Creativity 2011 – Week #21
May 23, 2011 on 9:10 am | In Creative, Creativity, My Creative Team | No CommentsThe Link Between Creativity & Eccentricity - Research has corroborated the connection between creativity and eccentricity. And it starts, interestingly enough, with schizotypal personality.
Conan O’Brien’s Guide To Creativity – One key is to prepare like crazy, so you can wing it.
7 Strategies For Employee Communication Through Social Media – Part 2
May 19, 2011 on 8:30 am | In Blogs, communication, content development, employee communication, My Creative Team, RSS, Twitter | 1 CommentWe talked in Part 1 about the first four strategies for utilizing social media as an employee communications tool:
- Establish Clear Ownership
- Use Protected Twitter Accounts
- Use RSS Feeds
- Develop An Internal-Only Blog
Here’s Part 2:
Bring Social Media Reports To Regular Meetings

7 Strategies For Employee Communication Through Social Media – Part 1
May 17, 2011 on 8:30 am | In Blogs, communication, content development, employee communication, FaceBook, My Creative Team, RSS, Social Media, Twitter | 4 CommentsCreativity 2011 – Week #20
May 16, 2011 on 7:32 am | In Creative, Creativity, My Creative Team | 2 CommentsCreativity And Innovation Definitions – In a world where so many forces seem hell bent on stifling creativity and innovation, complex and rigid definitions of these terms seem more likely to contribute to stifling than instigating them.
Bad PR Firm, Naughty PR Firm
May 12, 2011 on 4:33 pm | In Media, Media Relations, PR, Public Relations | No CommentsWell, here we go again. You’ll remember back in 2006 when Edelman PR was caught flogging for client Wal-Mart . It seems that we have another PR debacle. There now are stories about Facebook hiring PR firm Burson-Marstellar to discredit Google in the press.
LinkedIn For B2B – The Series
May 10, 2011 on 7:51 am | In Advertising, Branding, LinkedIn, My Creative Team | 1 CommentWe have recently concluded our series of posts on how to use LinkedIn for business-to-business purposes. Below, you’ll find an easy-to-navigate overview that takes you to the complete posts.
Creativity 2011 – Week #19
May 9, 2011 on 8:42 am | In Advertising, Creative, Creativity, Innovation, My Creative Team | No CommentsInnovation Tips From Architects – Architects sketch or create physical or computer models to bring their ideas to life. What can we learn from this approach?
Creatives You Should Know – Meet some creative folks, profiled by Adweek’s Creativity Magazine.
LinkedIn Recruiting
May 4, 2011 on 11:46 am | In LinkedIn, My Creative Team, Networking, Social Media | 3 CommentsWe will talk today about using LinkedIn for recruiting purposes in the final installment of our series Are You LinkedIn?
LinkedIn is more evolutionary than revolutionary. It is primarily a tool to help employers fill the pipeline quicker with qualified candidates, and a tool to help the candidate stand out above the crowd.
Creativity 2011 – Week #18
May 2, 2011 on 8:51 am | In Creative, Creativity, Innovation, My Creative Team | No CommentsFour Tips For Developing Engaging Story Ideas - Here are four paths to develop creative and engaging content ideas for your magazine or website.
201 Ways To Arouse Your Creativity – Different things spark creativity in different people. There is probably something in this list that will spark yours.
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